LIVA, a leading fashion fabric brand from the house of Aditya Birla recently launched its first and India’s only state-of-the-art studio exclusively for their LIVA Accredited Partner Forum (LAPF) partners. The studio harnesses the strength of one of the world’s largest garment clusters at Noida where over 650 garment units are located. It will act as a one-stop customer experience centre for technical, product and marketing solutions.
The studio offers more than 1000 fabrics of Viscose, Modal and Excel on display with detailed technical specifications along with wide variety of fabrics, including woven, knitted, flat knitted, etc. Also, LIVA’s seasonal collection specially designed by their in-house designers will be on display in the studio.
LAPF is the first of its kind platform in the textile fraternity that connects and builds a network of textile professionals.
The launch witnessed the presence of Mr. Rajeev Gopal, Chief Marketing Officer, Birla Cellulose and Birla Cellulose team from across India, and Mr. Lalit Thukral, President, Noida Apparel Export Cluster (NAEC).
Well-known fashion designer Narendra Kumar and celebrity jewellery designer Riddhima Kapoor Sahni marked their presence and added fashion quotient to the event and inaugurated the studio.
Talking about the features of the studio, Mr. Rajeev Gopal, CMO, Grasim, said: “The LAPF studio will act as an enabler for our value chain partners. We are happy to associate with the Noida garment cluster which is a key source to clothing brands across the world. We are excited to see this partnership and support of the entire textile industry, particularly LAPF members. We intend to launch the LAPF studios into national and international markets”.
The studio has connects with over 650 garment manufacturers & exporters, over 50 local & international brands, 50 international buying houses, agents and traders, 100 fashion design houses. LAPF partners will be invited to special events to experience technical developments in textile, seasonal collections. The studio will also host interesting talks on fashion by eminent personalities from the fashion industry to keep the partners updated about the new trends in the fashion segment.
Mr. Lalit Thukral observed: “We were very excited to see the LIVA SS17 seasonal collection at the LAPF meet last year during which the seeds of the LAPF studio were sown. We are very happy to have it opened in Noida which is the garment hub of the country. We have 650 members who are exporting to leading clothing brands across the world. The innovations brought by LIVA Fabrics would be of immense benefit”.
Mr. Narendra Kumar said: “LIVA fabrics has all the ingredients that a fashion designer requires to make an outfit. I am very happy to see the textile industry adapting to the fashion & design.”
Brand LIVA’s journey of collaboration with the entire value chain of the textile industry is taking firm roots with such initiatives.