LIVA presented D’Designer 2015, a design talent hunt, open to budding fashion designers, was recently organised in Surat by Birla Cellulose, a division of the Aditya Birla Group. In its third year, this one-of-its-kind talent hunt nurtures young fashion designers and provides them a platform to showcase their potential in a crucial market such as Gujarat. This year the event received overwhelming response, with 2,000 entries from across the State. These entries were shortlisted via various rounds where the participants were asked to create some unique and fluid creations using LIVA, a fabric made with natural fibres by the Aditya Birla Group.
Only the top 10 participants made it to the final round and displayed their dazzling collection.
The event kicked off with a press conference in Surat which was atttended by a number of designer students. Mr. Manohar Samuel, President, Marketing & Business Development, Birla Cellulose, addressed the audience on how this event aimed at encouraging young talents of fashion. The conference was graced by eminent dignitaries from the fashion industry, ace designer Narendra Kumar Ahmed and Subhas Dhawan from F Studio.
Mr. Manohar Samuel said: “This year the event received tremendous response. We had three objectives for this initiative: Encourage design skills of budding designers in Gujarat to create future leaders in fashion; have these designers work with LIVA, a fluid fabric made with natural fibres to create innovative cuts & silhouettes for the new-age Indian consumer; and appreciate the Surat leadership in women’s wear category and progress alignment with brands & consumers.
Speaking on the occasion, Mr. Narendra Kumar Ahmed said: “This initiative by Birla Cellulose is a great opportunity for our talented young designers to express their creativity and garner the experience they require before they leave to pursue their respective careers. The participants got the opportunity to work with LIVA – a fluid fabric made with natural fibres and created unique cuts and silhouettes.”
D’Designer 2015 turned out to be a grand event where the students excelled with their various ensembles. Liva Accredited Partner Forum (LAPF), the elite body of supply chain partners, offered Liva fabrics by leveraging innovation, great quality and fast service.
LIVA is a new-age fabric made with natural fibres from the Pulp & Fibre business of the Aditya Birla Group. It is a fluid fabric that gives a glamorous soft drape. It is made of natural fibers/cellulosic that is derived from wood pulp. Hence, it gives a beautiful flow to garments and ensures ease of movement. Adjusting to the shape of the body it gives you a perfect look. It also has a natural shine and great breathability, and hence is extremely comfortable to wear.
The fashion show witnessed the following LIVA collections hit the ramp at the D’Designer finale:
* Delhi Meets Vegas – Fusion wear made fluid with LIVA
* Life is a beach – Relaxed resort wear with LIVA
* Light& Shadow – Drama of black & white in interesting cuts
* Red Affairs – Red dress made gracefully glamorous with LIVA
* Gujarat Couture – celebrating the Gujarati spirit with LIVA