LIVA, congratulates its brand ambassador Kangana Ranaut for winning the Best Actress for 63rd National Film Awards for her dual roles in Tanu Weds Manu. It’s an extremely proud moment for LIVA, which turned one year old in March 2016, to be affiliated with such a talented personality. This is Kangana’s third award in succession for best actress (Fashion, Queen and Tanu weds Manu).
“We at LIVA, value our brand partners, Brand Ambassador, Cobranding Partners, Liva Accredited Partner Forum Members and believe their partnership is mutually beneficial. We have worked with Kangana for one year and her association has helped the fashion connect for Liva with customers. We take this opportunity to congratulate Kangana for the award and wish her lots more in future” said, Mr. Dilip Gaur, Business Director, Birla Cellulose of Aditya Birla Group.
Kangana has come a long way with her talent and passion towards her work. She can easily fit into any character with tremendous fluidity, just like LIVA fabrics. Fashion for her is about being yourself and having a sense of spontaneity that comes from being free spirited which LIVA fulfills completely.
As a brand, LIVA has outperformed in terms of its reach and volume. In the past one year, the retail penetration has doubled to nearly 2000 stores in EBOs and large format stores alone. It’s also available in multi-brand outlets across India. LIVA is born out of a vision to create an aspirational brand that will provide consumers the freedom to move effortlessly, confidently through garments that celebrate natural fluid fashion. LIVA Accredited Partner Forum, LAPF, is an eco-system of spinners, weavers and fabricators who have been leading the fabric innovations and supply to most leading women’s brand in the country.