Lenzing is presenting “Natural Connection”, the new marketing concept, especially for TENCEL/cotton blends, at the textile trade fairs in Paris.
The two cellulose fibers, TENCEL and cotton, are ideal partners. They go together perfectly and enhance each other’s strength with their properties. Both fibers are from nature and possess similar properties such as good breathing properties. A blend with 30 per cent TENCEL gives cotton fabrics a new definition.
As a result of adding TENCEL, the fabric’s hand, moisture management and sheen can be enhanced. Thus the innovation potential for TENCEL/cotton fabrics is great. Depending on the blending ratio, the look and properties of these fabrics can be changed to suit any need.
New marketing tools are now available for manufacturers and retailers to promote goods of TENCEL/cotton. “For TENCEL, cotton is the blending partner! Consumers are interested in natural and high-quality materials. This marketing push is aimed at getting these products the attention they deserve. With this initiative, we are presenting our customers with marketing tools ideally suited to promoting TENCEL/cotton products at retail,” Andreas Dorner, Marketing Manager, explains.
The TENCEL/cotton team
Cotton and TENCEL are used for similar applications. Their main applications are in the clothing sector in shirts and jeans and in bed linens in the home textile sector. In bed linens and shirt applications in particular, quality plays an important role. With a mixture of TENCEL, the yarn values can be considerably improved with regard to the strength and regularity. These positive effects can be transferred to the final product and lead to a more attractive fabric with better performance values.
Long-staple cotton with TENCEL is a logical combination. Luxury cotton is in high demand for the finest fabrics and demand cannot be fulfilled. TENCEL can be used in these fabrics as an equal partner.
“Fabrics of long-staple cotton and TENCEL are unbeatable in terms of quality and visual appeal,” Mr. Dieter Eichinger, Vice President of the Textile Fibers Business Unit, is certain. “There are numerous opportunities to place TENCEL in relevant products where the added value of a TENCEL/cotton blend would be appreciated. The combination of both fibers gives luxury textile manufacturers and retailers the chance to stand out from mass-produced products by means of innovation and marketing,” he explains.
The Lenzing Group is a world market leader with headquarters in Austria, production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality man-made cellulose fibers and is the leading supplier in many business-to-business markets. The portfolio ranges from dissolving pulp, standard and specialty cellulose fibers to high-quality plastic polymer products and engineering services.
Lenzing quality and innovative strength set global standards for man-made cellulose fibers. With 75 years of experience in fiber production, the Lenzing Group is the only one worldwide combining the manufacturing of all three man-made cellulose fiber generations on a large industrial scale under one roof – from the classic viscose to modal and lyocell (TENCEL) fibers.
The success of the group results from a unique combination of consistent customer orientation together with its leadership in innovation, technology and quality.