At Heimtextil in Frankfurt held during January 9-12, Lenzing presented a new textile concept for the TENCEL fiber: “Botanic Lounge” expanding upon the “Botanic Bed” concept.
For the first time, TENCEL fibers are being used in upholstery fabrics. Thus conventional upholstery fabric fibers face botanic competition. The use of TENCEL in sofas represents an additional component in the Botanic Home concept. Following bed wear and carpets, TENCEL is now taking living rooms by storm. Its properties are also shown off to perfection in this application. The sheen and color of the upholstery fabrics of TENCEL are distinct and persuasive. The silkiness and intensive colors of these upholstery fabrics are breathtaking.
However, it is not just the beautiful appearance of upholstery fabrics of TENCEL that is so important. They offer important functional benefits as well. You can thoroughly relax on the couch without annoying electrical charging. When material surfaces rub against each other, electrostatic charging occurs. To what extent the textiles become charged depends on the moisture level of the materials. Higher moisture levels prevent charging. With TENCEL, the moisture level is approximately 13 per cent, while polyester has a fiber moisture level of only one per cent. It is clear which upholstery material is more relaxing.
Another advantage of TENCEL in upholstery fabrics is that the slip covers can be laundered at home. Thanks to the fiber’s good dimensional stability and high abrasion resistance, the easy care properties are very good. Removable covers can be washed in the washing machine without any difficulty and are therefore always hygienic and clean.
“With TENCEL in upholstery fabrics, we have gone one step further with our ‘Botanic Living’ concept. As a result of the increasing use of TENCEL in interiors, the room climate can be considerably improved,” says Susanne Jary, marketing manager for home textiles. “The higher the amount of botanic fibers used, the better the interior environment. Our team is also working on wall paints with TENCEL powder. Botanic living with TENCEL will soon be a reality.”
Headquartered in Austria, the Lenzing Group is a leader in the world market with its headquarters in Austria, production sites in all major markets and a global network of sales and marketing offices. Lenzing provides the global textile and nonwovens industry with high quality industrially manufactured (“man-made”) cellulose fibers and is the leading supplier in many business-to-business markets. The product range extends from fiber pulp, cellulose standard and special fibers to high-quality plastic polymer products and engineering services.
More than 70 years of fiber production expertise make the Lenzing Group the only manufacturer worldwide of all three man-made cellulose fiber generations – from classic viscose to Modal and Lyocell (TENCEL) – on an industrial scale. The unique combination of consistent customer orientation with leadership in quality, innovation and technology is the foundation for the group’s success.
