Starting from Mumbai, the company plans to eventually expand its physical footprint in India with the hub providing solutions and support for its various brands
The Lenzing Group, with its expertise in wood-based cellulosic fibres, has opened its first supply chain solution hub in Mumbai which is designed to provide supply chain and product solutions as per the requirements of Indian customers. With Lenzing Group being a pioneer in the industry for sustainable fashion and innovations, the hub becomes a centre of innovation and excellence by building accessibility across its customers in India, bringing together the company’s global domain knowledge and network connections in the industry. The launch of this hub will build connections between the supply chain and brands looking to adapt sustainable practices.
For Lenzing Group, India serves as a key market for exports as well as huge domestic consumption. It has been present across all major apparel categories in India such as ethnic wear, intimate wear, general outerwear, denims and home furnishings. The company has been associated with ace designers such as Anita Dongre, Rajesh Pratap Singh and Abraham & Thakore as well as leading brands such as AND, Global Desi, Marks & Spencers, H & M, D’decor, Levi’s, to name a few. With a huge response garnered by their flagship fibre brand, Tencel™, and sustainable viscose fibre brand, Lenzing Ecovero™, Lenzing Group has recently introduced its nonwoven specialty fibre, Veocel™ and Lenzing™ industrial solutions, thus diversifying its reach among the beauty and industrial application segments.
A prominent trend observed in the textile and fashion industry over the past few years is to incorporate sustainable solutions in close conjunction with end-consumers through brand and designer associations. To build on the growing needs and requirements put forth before by the consumers, this hub will give access to global solutions and innovations across the country. Along with the specialty fibres solutions, the hub will house the products and innovations created using Tencel and Lenzing Ecovero fibres to attract both buyers and supply chain experts in India. The hub would also display products that have been made in collaboration with top designers and brands across India and the globe, seen at key fashion events, on a regular basis.
This platform will bring forward global innovation capabilities to help to build on sustainable fashion in the Indian textile industry. Additionally, the hub would cater to an information centre for textile suppliers, garment makers, designers and traders to enable quick solutions.
Commenting on this development, S. Jayaraman, Commercial Director (Asia Pacific and South Asia), Lenzing AG, said: “Since its inception in India in 2007, Lenzing India has registered massive growth. With the warm response we have received towards various associations initiated by us, this hub will be another step for our expansion in the country. We aim to build Lenzing Group’s global legacy through the launch of the hub.”
“As part of the company’s country developments, the company plans to increase its footprint by launching multiple hubs across key textile centres in India in the next couple of years. We hope these strategic hub launches will help our partners offer sustainable solutions with an ecologically responsible footprint to ease out the supply chain process,” he added.
Speaking during the launch, Avinash Mane, Commercial Head (South Asia), Lenzing Group, said: “Lenzing Group is pleased to have launched its first hub in India. Through this step, we aim to provide the right raw material to the brands in order to strengthen their sustainable resolution, making the supply chain viable. Our vision is to provide sustainable lifestyle solutions to consumers and sensitize them on sustainable and ethical fashion which is the need of the hour. Through this launch we hope to build a direct connection with people driving the supply chain, further creating a ripple of change in the textile industry.”
About Lenzing Group
The Lenzing Group stands for the ecologically responsible production of specialty fibres made from the renewable raw material wood. As an innovation leader, the company is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibres form the basis for a variety of textile applications ranging from elegant ladies’ clothing to versatile pieces of denim and high-performance sports clothing. Due to their consistent high quality, their biodegradability and composability, Lenzing fibres are also highly suitable for hygiene products and agricultural applications. The Lenzing Group strives for the efficient utilisation and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.