Launch of Sales of Masks by Differentially Abled Persons to Support their Lively Hood – By Loyal Textile Mills, IBAT & TNDFCT

Loyal Textile Mills Ltd. has designed and manufactured Reusable Face Masks to Global Standards offering perfect safety to the wearer and the person meeting the wearer as per “I Save You, You Save Me; I Save myself and We Save Humanity”. These masks are scientifically designed to deal with Viral transmissions by 1] Drop-lets, 2] Aerosol, 3] Particulate, 4] Air Borne. The functionalities like 1) Bacterial Filtration Efficiency, 2) Particulate Filtration Efficiency, 3) Flameability, 4) Water Repellence, 5) Differential Pressure – Breathability, 6) Splash Resistance, 7) Odour control, 8) Anti-Viral / Anti-Microbial property in inner and outer layers are to Global standards, tested and certified by reputed labs in India and Abroad.

Having addressed the immediate need for ‘Saving Lives’ by offering these very special viral-safe masks at affordable prices by Socially responsible Pricing, Loyal wanted now to step into ‘Saving Lively Hoods’ of people affected by the lock down and Pandemic. IBAT (Inclusion Beyond Abilities Trust, Bangalore) and TNDFCT (Tamil Nadu Differently Abled Federation Charitable Trust, Chennai) have partnered with Loyal to make this Vision much more meaningful by identifying Differentially Abled Persons (DAP) who are now socially challenged due to the down turn in the economy and thrown out of jobs for this Project.

Late Manikam Ramaswami, Former Chairman and Managing Director, had been a strong advocate of Helping to Sustain Lives and Lively Hoods and lived his entire life in serving this motto. Loyal has always been keen on inclusive growth. Hence Loyal decided to dedicate this Social Initiative to his memory on his 3rd Remembrance Anniversary, 2nd October 2020. 2nd October also is the birthday of our beloved Mahatma Gandhi Ji, Father of our NATION, whose principles were followed by Manikam Ramaswami and hence the date and occasion are very apt to celebrate their lives.

Now the first batch of 23 DAPs have been provided with hard ware like Umbrellas, Boxes and Show platform to display Masks, Face Shields and other such products and sell them to the general public at socially responsible pricing. A major part of the sales values thus realized will go to the DAPs so that their LIVELY HOODS will now be supported.