Fabrics carrying the “Made in Italy” label are always popular – a trend that is generating good business for machine builders in general and KARL MAYER in particular.
Italy represents elegance and exclusivity in fashion like no other country, and this southern European country still heads the top price bracket. Premium Italian fabrics enjoy an excellent reputation and are finding new customers in the emerging economies where great importance is attached to high-end brands. The national sector is confident that it can expand its position on the world market over the next few years, as well.
The optimism of the Italian textile sector is not unfounded. The clothing and textile industries have profited from the pick-up in demand in Russia, and have been investing again for some time now, much to the delight of global machine manufacturers. In 2014 and 2015, German textile machinery exports to Italy did rise slightly, from €72,538 million to €72,647 million, but the signs are that the situation in Italy will start improving further.
And KARL MAYER’s Warp Preparation Business Unit has also spotted this trend for expansion and renewal. Its warp preparation machines are the best-sellers on a booming market.
By focusing on flexibility, rapid delivery times and customised solutions, Italian textile companies are relying on innovative production technology. For example, Italian weavers are depending on KARL MAYER’s warp preparation machines. As a result, this well-known machine builder is delighted that its order books are full. “Even in 2014, we could see an increase in orders, but the real boom started in 2015, and will probably continue until 2016 end,” explained the Sales Manager, Giuseppe Moretti.
The GIRO-O-MATIC 24 and the MULTI-MATIC® 128 sample warping machines and the NOV-O-MATIC automatic, short-warp sectional warping machine have proven to be real bestsellers.
According to Giuseppe Moretti, customers are so much interested in these innovative machines because of their high operating speeds, exceptional beam quality and their advantages in terms of the number of hands needed to operate automatic systems.
The performance of these machines is quite unique. They are currently without rival, and are in especially high demand in the weaving cluster located in the province of Biella. Since the 13th century, the wool and weaving sectors have been particularly important in this region in the north of Italy. Nowadays, Biella is synonymous with quality on the market for high-end men’s outerwear.
KARL MAYER customers include well-known brandname suppliers like Vitale BarberisCanonico, based in Pratrivero, RedaSuccessori, based in Valle Mosso, LoroPiana in Quarona, ErmenegildoZegna in Trivero and the Marzotto Group which operates in various locations in the Biella region.
But manufacturers based slightly further afield, such as Subbifil in Peia, in the province of Bergamo, have also bought KARL MAYER innovative warp preparation machines.