Warp preparation technology further upgraded
The industry pioneer, KARL MAYER ROTAL, has received positive feedback following its open house event to mark the extension of its plant. Since it began operating as a local supplier of machines at the end of the 1960s, the company has become a global producer of high-tech warp preparation machines, and is set on course for further expansion.
At the beginning of this year, the production facilities at the company’s headquarters in Mezzolombardo were extended by 3,100 m², and the company’s site now covers an area of 9,000 m². Turnover has quadrupled over the past five years.
The turnover of the company has since increased to €40 million. The 45 million euro level is likely to be exceeded in 2016, and this is generated mainly by exports. KARL MAYER ROTAL achieves roughly 80 per cent of its profits overseas, mainly in India, Pakistan, Bangladesh and Turkey, but business has also started to pick up on the domestic market again. The revenue is generated by selling sizing and dyeing machines for the denim sector and with sales activities for the whole KARL MAYER Group.
The recent expansion, which was completed in June last, involved an investment of €2.7 million. The project was the reason why KARL MAYER ROTAL decided to invite its customers to an open house event at its modern site. The event was held on June 24 and 25 and was the perfect opportunity for the visitors to view the production facilities, to look at the latest technology in sectional warping, indigo dyeing and sizing, and to exchange information – an invitation that a large number of Italian manufacturers accepted.
A total of 146 representatives from 50 companies attended the open house event for the warp preparation customers in Mezzolombardo, and their interest in the company and machines on show generated positive feedback for the organisers.
“We are really delighted with the event,” said the Sales Director, Guiseppe Moretti. “The open house event was extremely popular and sent out a clear message to the market. It showed Italian manufacturers, who have always been some of the most important customers for the textile industry, how seriously the KARL MAYER Group takes their requirements.”
And the guests were also very satisfied with their visit. Many of them did not even know that KARL MAYER operates on such a modern and important site in Italy. Many customers were also able to pick up new suggestions and ideas for developing and expanding their businesses.
Strengthening the production location and position on the market by making the right sort of investments
Investing in expanding the plant has strengthened the company’s position on its international markets and has also increased awareness of Italy as a production location. “With this investment, the KARL MAYER Group has confirmed its long-term commitment to the growth of KARL MAYER ROTAL”, said Enzo Paoli, the current Managing Director.
The reason for the sustainable success of the company is its focus on research and innovation, its highly qualified workforce – a total of about 80 people are currently employed in the company – and its state-of-the-art production facilities. These enable the high, company-specific quality objectives to be met, and this is an important argument in favour of buying its products.
“We are operating on a highly competitive market,” explained the managing director. “Quality is the key to success here, especially in new business segments.” Denim dyeing is one of the areas that KARL MAYER ROTAL has tapped into over the years. This company has become a global pioneer with high growth ambitions in the lucrative textile sector.
The extension of the site in Mezzolombardo has also gone hand in hand with expansion of the activities of KARL MAYER in the denim sector.
“We are expecting approval for a big order in the denim sector soon. KARL MAYER ROTAL’s modern production facilities have given us a real edge on the market,” explained Dieter Gager, the Sales Director of KARL MAYER’s Warp Preparation Business Unit.