The Spanish major now dominates S. American market
Jeanologia of Spain, the world leader in sustainable development of technologies for garment finishing, has positioned itself in the
South American market. The company which recently bagged the WGSN Global Fashion Award for best sustainable design team in the world, participated in Colombiatex held on January 21 and 22 and also in the fashion show Première Vision Brazil where it presented its latest technologies.
In particular, at Colombiatex, the company displayed the Flexi HS laser technology, eco-washing G2, E-soft and E-Mark software. At the event, a Jeanologia designer worked with Colombian designers using the software E-Mark for getting the highest returns on their production. Also, the designers were able to make their own samples with the latest Jeanologian designs.
On January 21, a special show for media was held where advanced technologies developed by the Spanish company were demonstrated. The same day, Mr. Jesús Blay, Area Manager of Jeanologia, delivered a speech on sustainability and development.
Further, at the celebration of the Premiere Vision Brazil, Jeanologia exhibited the E-Mark software developed exclusively for the apparel design laser intended for more efficient production, but also allowing creation and improvement of designs on jeans.
This is a user-friendly software, fast to design and multilingual. It has also a constantly updated database, artificial vision control, design preview, production time estimation and analysis of remote control. It helps optimize productivity and minimize production errors.
Mr. Enrique Silla, President of Jeanologia, observed that both Colombian and Brazilian markets are aware of the problems facing the textile industry and also of the environment and the health of workers. “These markets have understood the technology and are now prepared to go a step further for getting the highest returns by performing in a sustainable, efficient and automated way while caring for the final look of the garment.”
Referring to the potential of these two markets, he said: “95% of garment finishing processes using laser and ecological techniques in the Colombian market are based on our technology, while in Brazil it is 70%”.
The President disclosed that the leading brands in the Brazilian market such as Calvin Klein, John John, Colcci, Forum, Carmin, Damyller, Lança Perfume, Morena Rosa, Osmoze Stream Zara, Renner C & A, Marisa and Oppnus Sawary and Colombian brands such as Army, Be Kool, Pronto, Studio F, Kenzo, Willdy, Atmosfere, Supreme, CI Jeans, Chevignon and Tennis, already use these sustainable technologies developed by Jeanologia.
Jeanologia has been developing for the last 20 years ecological textile technologies such as textile laser, oxygen and ozone garments 
washing and garment softening by nano bubbles. More specifically, the textile laser reproduces vintage and usage effects on garments avoiding use of harmful techniques and allowing energy, time, water and chemicals saving.
Also, the G2 eco-washer uses ozone and oxygen from the atmosphere, allowing washing clothes to achieve color reduction in garments, particularly jeans, T-shirts and tops, obtaining the effect “washed by the sun” while allowing savings of more than 60 per cent in water and energy and about 80 per cent in chemicals.
It has also developed the nano-technology with E-soft that softens clothes with nano bubbles, saving 80 per cent of energy and softener and 98 per cent of water. Additionally, this technology uses no chemicals and avoids completely the discharges to the environment.
Jeanologia aims to reduce water consumption and save energy and chemicals in textile processing. Mr. Silla said: “Today, there is a global technological movement in textiles determined to transform this industry into a cleaner one with regard to the health of workers while being more efficient. This is a new technology era where pollution and harmful processes have no place. Both big brands and end-consumers demand a cleaner and more sustainable industry.”
The company role in Bangla market
Almost 85 per cent of laser processes for garment finishing in Bangladesh are developed with the backing of the Jeanologia technology. Leading manufacturers and brands such as Inditex, H & M, Gap, Levi’s, Uniqlo, Wrangler and Lee, among others, use these technologies for their garment finishing.
Specifically, this textile laser reproduces jeans wear and tear avoiding the use of harmful techniques that could damage the health of workers. With this it is possible to increase the designs range and textures, enabling a perfect garment reproducibility while allowing saving in energy, water, chemicals and time during the manufacturing process.
The Flexi 3e is designed to offer maximum flexibility in production. It also offers unlimited possibilities for its versatility in marking clothes both in table and mannequin, always adapting to production needs. The machine includes a rotating head that allows to work both horizontally and vertically as it has fixed table or mannequin. It is perfect for all kinds of garments, from jeans to skirts, shorts, shirts, jackets and even accessories.
Referring to the importance of Bangladesh in the textile market, Mr. Enrique Silla, said: “Bangladesh is one of the leading textile manufacturing countries with about 44,000 factories, making it the country with the largest textile production in the world. Jeanologia considers Bangladesh as a very important market and has always wanted to be close to their customers, offering the best service, understanding the market needs and creating a center to be trained in friendly technologies.”
The Spanish company has customers across five continents. Its exports of machinery and services account for 90 per cent of its turnover. Jeanologia products and solutions are currently being used in more than 45 countries, including México, Colombia, Brazil, USA, Germany, Italy, Portugal, India, China, Russia, Japan, Morocco and Bangladesh.
Specifically, major brands such as Levi’s, Polo Jeans, Abercrombie & Fitch, Edwin Japan, Pepe Jeans, Diesel, Hilfiger Denim, Salsa Jeans, and other large retailers such as GAP, Uniqlo, Zara, have placed their trust in this leading Spanish company and the techniques and technologies developed by it.