March 22 was celebrated as the World Water Day, and the Spanish
company Jeanologia that specializes in garment finishing has asserted
that G2 is a water-friendly technology contributing to conservation of
this natural resource. Already over 150 machines throughout the world
are saving 15,000,000 litres of water daily, sufficient to provide
75,000 people with enough water per day. Enrique Silla of the company
says that “by 2015, with the sales forecast of G2 technology, we will
be saving enough water for a staggering 10,000,000 people per day”.
Consumption of water per person per day is based on an average of 200
litres, which includes drinking, personal hygiene and household use
such as washing clothes and home cleaning.
Bern Kolb, CEO of the prestigious Think Thank Club de Marrakesh, has
stated that in 2030 demand of water for human consumption will be 40
per cent more than that of today. This constitutes an enormous
challenge for industry, especially textiles. This is the reason why
Jeanologia, a company highly conscious of the environment, has
developed all its technologies ethically, ecologically and
efficiently. The company is especially sensitive to the lack of water
and is preparing to launch another new technology, E-Soft, based on
nano-bubbles which treats garments to soften them with minimal water
usage and virtually no residues.
E-Soft transforms the air in the atmosphere into nano-bubbles which
allows 98 per cent water saving, along with a reduction of 79 per cent
in energy and 80 per cent in chemical products. E-Soft makes garment
softening possible without using water or chemical, allowing a
considerable saving in energy compared to traditional processes.
Enrique Silla has further stated that Jeanologia has been able to pass
on its ethical and ecological value to important labels that are now
using the technology on their garments. Levi’s are using it on their
“waterless” jeans. The chain store Jack & Jones has used it with its
“Low Impact Denim”, Pepe Jeans London used it to launch its free water
line “True Blue”, and the Italian label Replay not only uses the ozone
but also the Jeanologia laser technology. The multinational Hindu
Klran has launched its “Saving Water” collection using G2 machinery.
Jeanologia counts not only on its e-Soft technology. In 2009 it
launched its highly successful eco-friendly washing machine G2, which
uses oxygen + ozone to “fade” jeans and sport garments, which
processes textiles without water or chemicals.
Moreover, Jeanologia has also promised to help those less fortunate by
donating a proportion of its profits to projects in Africa to give
fresh drinking water to villages which currently have no access to
this vital comfort. The year 2011 saw the digging and construction of
Jeanologia 1 + 2, fresh drinking water wells in Zogo, one of the
poorest areas of Ouagadougou, capital of Burkina Faso.
Enrique Silla is really grateful to all clients and customers of
Jeanologia for using the G2 technology to help reduce water usage
throughout the world and thanks them also for helping to bring clean
fresh water to the villages in Africa.