Organiser launches global visitor promotion efforts
ITMA 2015, the world’s largest textile and garment manufacturing technology showcase, is expected to draw a visitorship of over 100,000 from around the world. To encourage early registration, special rates are available to visitors who order their badge online (www.itma.com) from now until 15 October. The early bird badge rates are 80 euros for an 8-day badge and 40 euros for a 1-day badge. 
Ms Eileen Ng, Executive Director of MP Expositions, the organiser of ITMA 2015, said: “We would like to encourage our visitors to plan their trip early and purchase their ITMA 2015 badge online now to avoid long queues at the registration areas. The early bird rates are up to 50 per cent lower than the onsite rates.”
Visitors who require a visa to enter Italy can request an invitation letter when they order their badge. The letter can be used as a supporting document for their visa application. In addition, visitors are advised to book their accommodation early. They may contact the ITMA 2015 official travel agent, Ventana Group, for assistance.
With eight months to the exhibition opening, interest from the global textile and garment industry is extremely strong, and many group enquiries have been received already from associations and travel agents from various parts of the world.
Currently, some 140 trade and professional associations have lent their support to ITMA 2015. Supporting associations will be able to enjoy special group rates. Interested associations can register their interest to join as a supporting association by emailing visitor@itma.com.
Extensive visitor promotion
An extensive promotion programme is now underway to promote the exhibition to textile and garment manufacturers, fashion brands and retailers, as well as research and educational institutions.
Ms Maria Avery, Secretary General of CEMATEX, the European Committee of Textile Machinery Manufacturers, which owns ITMA, said: “As a global platform, ITMA attracts the captains of the industry. Our organising partner, MP Expositions, has planned a global campaign to bring these industry leaders to source sustainable technologies and other solutions, as well as to share knowledge, exchange ideas and network at various conferences and seminars.”
The promotions include a series of roadshows which will be held in the textile hubs of South Asia, China, Central Asia, Central and South America, and Europe over the next few months, including several presentations and meetings in India from 9 to 17 March 2015.
Held from 12 to 19 November at the Fiera Milano Rho in Milan, Italy, ITMA 2015 is a mega showcase of end-to-end solutions for the entire textile and garment making chain. To date, it has attracted 1,500 exhibitors from 47 economies. The exhibitor list is available on www.itma.com.