Itema, the world’s largest privately held provider of advanced weaving solutions, including best-in-class weaving machines, spareparts and integrated services, opened its brand-new, state-of-the-art training center, ItemaCampus, in Lahore, Pakistan, on October 4.
At the opening ceremony attended by over 100 representatives of the elite of the Pakistan textile industry attended, along with high-level dignitaries, Itema, in close collaboration with Noon International, the sales and aftersales agent for Itema’s advanced weaving machinery in Pakistan, unveiled the ItemaCampus, along with the innovative airjet and rapier technology installed on the premises for the benefit of the growing base of customers, as well as students and interested stakeholders.
The chief guests on the occasion were Mr. Aamir Fayyaz Sheikh, Chairman of the All-Pakistan Textile Mills Association, and CEO of Kohinoor Mills, and Mr. Stefano Pontecorvo, the Italian Ambassador to Pakistan. The Itema Group delegates, including the Group Sales & Marketing Director, Mr. Christian Straubhaar, Mr. Franco Brambilla, the Head of Sales responsible for Pakistan, together with the team of Itema and Noon sales, aftersales and marketing personnel presented the latest market trends, the innovative and unique features of the Itema technology, as well as the actual looms which were the real stars at the opening ceremony.
Mr. Christian Straubhaar, Group Sales & Marketing Director of the Itema Group, in his address, said: “We are celebrating a new milestone for our company in Pakistan, one of the most strategically important markets for Itema and a country with a strong potential for continued growth. The concept of the campus is to bring Itema to Pakistan because we believe that a physical presence in a country is essential to create a dynamic and positive environment for business. We want to bring Itema closer to our customers and the ItemaCampus training center is our strong commitment to the Pakistani textile industry, which we are ready to serve with our best-in-class, innovative weaving machinery to enable Pakistani mills to produce highest quality fabrics and achieve maximum success in the worldwide market.”
Added Mr. Straubhaar: “We are very proud to launch our new training center, following in the footsteps of the original ItemaCampus in Italy, inaugurated in 2015. We want all our customers to feel welcome and to experience first-hand the prowess and technological superiority of the Itema weaving machinery range in an open and modern space with a ‘campus’ feel.”
“No matter how easy to use an intuitive the latest-generation weaving equipment from Itema, training remains a key element when it comes to getting the most out of your looms. This is why Itema strongly encourages customers to take full advantage of this facility and schedule dedicated training courses for key weaving personnel at our new, fully-functional and ergonomic ItemaCampus facilities”, he concluded.
Hands-on training for the latest Itema Rapier R9500 and Airjet A9500 series looms, as well as the Projectile P7300HP V8 and the R9500terry looms currently takes place at various Itema locations around the world, including the original ItemaCampus at the corporate headquarters in Colzate, Italy, as well as in a number of training centers globally, including those at Wollerau in Switzerland, Shanghai, Coimbatore, Ibaraki in Japan and Spartanburg in the US.
With the opening of the first ItemaCampus in Lahore, select training courses will now be offered locally, based on customer interest. In addition to training at the above locations, Itema offers professional training courses for operators and maintenance personnel directly at customer mills for maximum convenience and efficiency.
