Most industry majors attend two-day event
INVISTA, the leading fiber and fabric innovator in the textile industry space, held the third edition of ‘LYCRA RENDEZVOUS’ in Bangalore on June 6 and 7. The event witnessed participation from leading mills, garment makers, buying houses and brands from the textile and apparel industry. Prominent exhibitors who presented the Fall Winter 14 collection were Alok Industries, Anugraha Fashions, Arvind, Avensa, Banswara Syntex, Design Legacy, EXIM Knits, Ginza Industries, GOKAK Textiles, Jeanologia, KG denim, Mafatlal Denim, Maral Overseas, New Horizon Knits, Pangea, Prism Knit, Raymond UCO, Vardhman and Young Brands Apparel.
The first day of LYCRA RENDEZVOUS delighted the influencers from the textile, fashion and retail space through a spectacular showcase of innovative fabrics that are creating a buzz on the fashion streets globally. The show displayed the latest denim fabric innovation from INVISTA, TOUGH MAX LYCRA fabric and how it can create the grunge look sought after by men in India and globally, with laser treatment and finishing.
Mr. Rajiv Dayal, Managing Director, Mafatlal Denims, said: “One of the areas of denim innovation was the creation of jeans for men and young boys, which is comfortable and yet very rugged. To cater to this identified need we launched a denim fabric range based on TOUGH MAX LYCRA fabric innovation from INVISTA. The initial reaction from the market is extremely positive and we hope this segment will continue to grow.”
The thought-provoking sessions throughout the day highlighted why TOUGH MAX LYCRA fabric is a designer’s dream because of its ability to be styled and chemically treated to ensure a variety of interesting patterns and finishes that are in vogue.
The highlight of the day was the unveiling of the latest LYCRA Brand Fiber – Type 166L which is expected to be a boon for the mills with its increased tenacity for improved break performance, resistance to chlorine during bleaching, high recovery power after aggressive finishing and heat setting performance.
The audience also heard from the experts about the Indian male consumer’s preferences for apparel and specifically denims. The day wrapped up with an array of fashionable denims showcased on the runway.
The second day of LYCRA RENDEZVOUS focused on two primary aspects, shaping and comfort of intimate wear through two sought after innovations from INVISTA – LYCRA BEAUTY Fabric and LYCRA FREEF!T fabric. LYCRA BEAUTY fabric is the secret asset to shapewear that delivers what the woman of today desires – sculpting, smoothing, comfort, style, quality, confidence. The LYCRA BEAUTY fabric collection is the foundation for silhouette enhancing garments with the versatility to range from firm control to featherweight smoothing, from understated elegance to high fashion drama.
Mr. Shalindra Fernando, GM India and Sri Lanka, Triumph, said: “With LYCRA embedded in Shape Sensation, the latest shape wear collection of Triumph, women can fulfill their desire to look and feel glamorous and sensuous all day long without any discomfort. LYCRA fabrics offered by INVISTA have enabled a new era of firming lingerie. According to a global consumer study conducted by INVISTA, out of all the women surveyed, 93% showed interest in the shaping attribute when purchasing intimate apparel. This helps us identify the importance and potential of shapewear for the Indian market. Whatever their age or body shape, women want fashionable and performance inner wear without compromising on comfort.”
From the manufacturing perspective, the eventful day also deliberated on the use of EASY SET LYCRA fiber that favors moldability of delicate fabrics and ensures all-day comfort to the consumers. A series of insightful presentations provided the fabric, garment and narrows maker’s perspective on quality fabrics, garments and elastics.
Visibly excited Mr. Andrew Evans, Managing Director, INVISTA – South Asia, said: “The last two days of the third edition of LYCRA Rendezvous have been extremely engaging and insightful in bringing together the best minds across the textile industry. The response that we have received for our innovations is fantastic, and we are very confident of the consumer response as well. Our innovations TOUGH MAX LYCRA fabric, LYCRA BEAUTY Fabric and LYCRA FREEF!T fabric meet the consumer need for fit, comfort and freedom of movement.”