Stretch denim is one of the most popular types worldwide. Over a period of time, the denim concept has undergone a lot of changes. A century ago denim was primarily considered a workwear. Today it plays an import role in the multi-billion dollar fashion industry.
With its special in design, innovation and sustainability, Arvind has many firsts in denim, to its credit, enabling brands to bring a range of products for their discerning customers. This is happening yet again with the denim expert reloading the fashion market of India with some energizing concepts with its festive 2016 collection – RELOAD .
Arvind showcased its Stretch Denim Powered by LYCRA in an exclusive event held in Mumbai for Festive 2016 for the Indian market. The Festive 2016 denim collection represented the latest denim innovations from Arvind such as Mutant Denim, Denim Structures, Neo Denim, Neo Cord, Neo Bubble and Boomerang Denim.
“Arvind Denim stands for innovation. We don’t restrict ourselves to use of LYCRA, but cover other fibres like Coolmax, Thermolite and Cordura from the Invista portfolio. Whenever Invista launches a new product, Arvind has exclusive access to it for use in our product range,” said Mr. Aamir Akhtar, CEO, Lifestyle Fabrics – Denim, Arvind Ltd.
All the concepts have stretches powered by LYCRA fiber. The denim products covered by these concepts are styled thematically and washed in the best of laundries. They are also displayed category-wise in an exclusive runway show choreographed by Prasad Bidapa.
Arvind’s tie-up with Invista, six years ago has given the denim manufacturer the leverage to experiment its way into the stretch denim segment. Today, Arvind has one of the largest denim capacities in the world and is a key player when it comes to innovative concepts in denim space. Currently, Arvind Mills has a capacity of 140 million meters per annum.
Stretch denims that have evolved globally are now growing popular all over. Moving from simple polyester-based stretches to complex stretched in polyester and cotton. The stretch consumption in India is more than 90 per cent. Men’s range of stretch denim varies between 8-30 per cent of LYCRA content but women’s range can go upto 80-90 per cent depending upon the requirement. Recovery and growth are also an important factor as far as stretch denims are concerned.
“Concepts like moisture management, insulation and tougher fabrics are all part of this years collection. New structures, knit-like denims, high-density denim and deep dark indigo range are some of the concepts from the house of Arvind that are displayed at this year’s event,” added Mr. Akhtar.