With over two decades of rich industry experience, Indo Rama is one among India’s most cost-efficient polyester manufacturers. The company’s core strength lies in its well-defined quality products, process management architecture, technological excellence, global foot print and its enduring and stable relationship with its customers.
The company has a state-of-the-art integrated manufacturing facility at Butibori near Nagpur to manufacture polyester staple fibre (PSF), polyester filament yarn (PFY), draw texturised yarn (DTY) and polyester chips, with an annual production capacity of 6,10,050 tonnes.
Indo Rama also has several technical collaborations with various technology leaders in Japan, Germany and the US. A customer focused organization, Indo Rama stands for high quality standards and innovative business practices. The company has recently increased its focus on value added and differentiated products like super micros and coarse deniers, besides focusing on starting production of bright, dope dyed and high tenacity products.
“With a demand surge in polyester and government support in place, we are confident of leveraging the growing market opportunity by strengthening our competitiveness by virtue of enhanced integration and cost rationalisation”, says Mr. O.P. Lohia, Chairman and Managing Director, Indo Rama Synthetics (India) Pvt. Ltd. (IRSL).
Indo Rama has created a significant pan-India market presence through its 12 strategically located offices. The company now aims to penetrate high-growth markets globally through competitive pricing and quality offerings. The company’s products reach more than 20 countries globally with its wide range of products. Its DTY exports witnessed considerable growth on account of consistent product demand.
During the year under review, in order to strengthen its presence in domestic and international markets, Indo Rama evaluated demand pockets globally and formulated region-specific strategies to tap key markets like Central and South America, East Europe and Far East Asia. It also strengthened its focus on the non-woven application of PSF in European Union and North America.
The company for the first time has entered new, quality sensitive markets like Japan and South Korea. “We expanded our horizon to have a visibility across the globe by participating in International fairs like INDEX (Switzerland) and EVTEKS (Turkey). This helps to enhance brand visibility and reach. We enhanced focus on customer service to ensure repeat business and long-standing relationship. We will focus on deeper penetration across India’s textile belts. Our company plans to consistently add newer products to its portfolio. Our long term plan is to open branch offices in Turkey following due diligence. Indo Rama shall target East Asian countries (especially Japan and South Korea), which has immense potential for its products”, says the Chairman.
New product developments
The development of new POY and FDY products has widened IRSL’s product range and enhanced customer satisfaction. The company’s new DTY stretch yarn was best suited for weft application in air jet loom in denim end use and has plans to enhance the capacity by 40 per cent. Its PSF low shrinkage fibre suited the most for polymer sheets lamination and back coatings.
The demand for man-made fibres is showing signs of improvement and IRSL is hopeful that the demand for polyester will see a revival. Polyester demand will be driven by its growing relevance in daily life across home textiles, apparel, automotive, furnishing fabrics, technical textile and non-woven segments. Going ahead, with demand going up both in the domestic and international markets, the company is hopeful that it will be able to utilise higher production capacity and grow business volumes.
Indo Rama has always remained focused on its objective to navigate through tough times. In 2013-14, the company achieved a total turnover of Rs. 2,592.63 crores.