Indo Count, one of the leading home textile manufacturers globally, continues to set benchmarks in the textile industry with its strategic growth initiatives, innovation, and commitment to sustainability. By consistently enhancing its operational capabilities and expanding into new market segments, the company has established itself as a global leader in bed linen. Under the visionary leadership of Anil Jain, Chairman of Indo Count, the company has not only strengthened its global presence but also laid the foundation for future growth.
Indo Count’s growth strategy goes beyond increasing numbers on a spreadsheet. It is about securing long-term growth and creating value for stakeholders. Over the last two years, the company has invested over ₹1,000 crore in expanding its capacity through organic and inorganic means. This includes the acquisition of the Bhilad unit, the modernization of the Gokul Shirgaon facility with compact spinning technology, and brownfield capacity expansion from 90 million meters to 108 million meters.
Anil Jain shared that these strategic investments have strengthened Indo Count’s position as a global leader in bed linen. In addition, the amalgamation of Pranavaditya Spinning Mills Limited, a subsidiary, with Indo Count has further bolstered its market position. Jain emphasized, “These investments have not only enhanced our capacity but also fueled innovation, allowing us to stay ahead of consumer demands and adapt to the changing global textile landscape.”
The Wamsutta Acquisition: Elevating Indo Count to New Heights
A major milestone for Indo Count came post-FY24 with the acquisition of the global trademark and intellectual property rights for the Wamsutta brand from Beyond, Inc., USA. Established in 1846, Wamsutta has built a strong reputation in North America, generating revenue in excess of $500 million annually. The acquisition marks Indo Count’s entry into the premium branded segment, elevating its status and positioning it alongside other renowned US brands.
With the addition of Wamsutta, Indo Count has expanded its product portfolio beyond bed linen to include towels, rugs, window treatments, and table linen. The company also broadened its distribution channels, moving from a B2B model to a B2C and D2C approach globally through omnichannel strategies. This move is expected to boost Indo Count’s revenue and margins significantly in the coming years, as branded goods typically command higher margins.
Jain noted, “Our acquisition of Wamsutta has accelerated our growth in the branded segment, positioning us strongly in the global market. This strategic move aligns with our vision of becoming a dominant player in home textiles across the globe.”
Digital Transformation
Indo Count’s commitment to operational efficiency is evident through its ongoing digital transformation journey. Partnering with Accenture, the company is implementing SAP S/4HANA Cloud®, a digital core powered by data and analytics. This transformation will automate and digitize Indo Count’s operations with a focus on manufacturing, supply chain, logistics, and procurement. The digital initiative is expected to improve inventory management, standardize quality, and optimize energy consumption.
“Our digital transformation will elevate Indo Count into a smart enterprise,” Jain stated. “By integrating cutting-edge technology across our operations, we are ensuring that every rupee invested yields superior value for our stakeholders.”
Sustainability as a Core Business Pillar
Sustainability lies at the heart of Indo Count’s operations. The company is deeply committed to environmental stewardship, from sourcing sustainable raw materials to reducing its carbon footprint. Indo Count currently sources cotton from sustainable suppliers, including BCI, organic, and ELS cotton. Additionally, the company is collaborating with Partech Seeds to research and develop improved cotton seed varieties to enhance yields and support farmers’ livelihoods.
Indo Count’s investment in renewable energy is also noteworthy. The company has installed solar power in Gujarat, with the Bhilad unit operating on 90% renewable energy. The total renewable energy capacity has reached 21.5 MW, demonstrating Indo Count’s dedication to a greener future. The company has also achieved the ZDHC Progressive Level Certification, a testament to its best practices in chemical management.
Jain proudly highlighted Indo Count’s participation in S&P Global’s 2022 ESG ratings, where it scored 42, significantly higher than the industry average of 28. He added, “Our sustainability efforts are not just about compliance; they are about creating long-term value for both our business and society.”
Strengthening Brand and Market Presence
Indo Count’s brand portfolio continues to strengthen with the success of its licensed brands such as Jasper Conran, Infinity, Signature Sateen, and Pure Earth. The company has also successfully launched the Gaiam fitness brand, receiving positive feedback. With the addition of Fieldcrest and Waverly, Indo Count is poised to solidify its presence in North America as a leading home textile player.
“As we advance, we will continue to focus on creating customized marketing strategies around our brands, transforming prospects into performance and profits.”
Future Outlook: Driving Value-Added Growth
Looking ahead, Indo Count aims to increase the value-added quotient in its revenue mix by focusing on high-margin, branded products. The company’s acquisition of Wamsutta, coupled with its licensing agreements with Iconix Brand Group for Fieldcrest and Waverly products, provides a robust platform to expand its B2C footprint in North America. Indo Count is also exploring new market opportunities, leveraging Free Trade Agreements (FTAs) to tap into emerging geographies.
Indo Count’s CAPEX and growth plans are aligned with its goal of optimizing operational efficiency. The company has completed the establishment of its spinning and fashion bedding units, alongside brownfield expansions and acquisitions, representing a total investment of ₹1,000 crore.
“With our capital expenditure aligned and synergy creation achieved, we are now focused on proactive measures in sustainability and strategic IT initiatives for process enhancement,” Jain remarked. “Our diverse product portfolio across geographies enables us to navigate challenges while maintaining consistent growth.”
Indo Count’s journey is a testament to the company’s ability to adapt, innovate, and grow in an ever-evolving global textile market. With a clear focus on sustainability, digital transformation, and expanding its premium product portfolio, Indo Count is well-positioned for future success. As Anil Jain emphasized, “Our strategic growth initiatives, coupled with our commitment to responsible business practices, will drive Indo Count to new heights in the global home textile industry.”
