Indo Count Industries Ltd. (ICIL) is one of India’s leading vertically integrated textile manufacturing companies conceived initially for the export market. Since inception in 1991, ICIL has been exporting its combed cotton yarn to different countries and has established a niche for itself in the global market. The company’s home textile division, with modern sophisticated equipments, was set up in 2006, which was the first-of-its-kind in Maharashtra.
In addition to textiles, Indo Count ventured into electronics to produce white goods such as colour television, refrigerators, air-conditioners, washing machines, micro wave oven, etc. In order to increase its spindle capacity ICIL acquired Pranavaditya Spinning Mills Ltd. (PSML) in 2008.
The company is proud to be the third largest bed linen manufacturer and exporter from India and the fourth largest supplier of bed linen into the US.
ICIL’s Spinning Division, set up with state-of-the-art plant and machinery from Rieter, Schlafhorst, Murata, Luwa, Volkman, Mayer & Cie and Laxmi Machine Works, has its full-fledged quality control laboratory with advanced and sophisticated quality control instruments from Zellweger Uster that check the various technical parameters of the cotton fibre and the manufactured yarn fabric. It produces 100 per cent combed and carded cotton yarn, single and doubled of counts ranging from Ne 20 to Ne 100, cotton grey and dyed yarn and knitted grey fabrics.
Its home textile division is the only one of its kind in Maharashtra, built on a spacious plot with state-of-the-art plant and machinery imported from Benninger (Switzerland), Monforts and Osthoff (both Germany) and Tsudakoma Corp. (Japan). The production facilities in the division have been installed with air jet looms for wide width grey fabrics, with processing (bleaching, mercerizing, dyeing and printing) capacity of 45 million metres per annum. Its stitching facilities for made-ups are capable of producing a wide product range.
The home textiles and made-ups manufactured by the company range from bed sheet sets, pillow cases, duvet covers, bed skirts, comforters, window covering and institutional linen. The products are exported to the US, Canada, Brazil, Mexico, the UK, France, Germany, Austria, Spain, the UAE, the Middle East, Australia and South Korea.
Behind the phenomenal success and growth of the company’s home textiles business are foresight, planning and execution. Indo Count realised the importance of moving up the value chain, as also of the shift from spinning yarn to weaving fabrics and production of finished goods. These are crucial to compete and deliver growth in the market place that has been getting increasingly commoditised and constantly pressurised with high cost of materials and low margins. Presently the company has made its mark in Western markets of the US and Europe, supplying to all the leading retailers there.
ICIL’s diversification into electronic goods, where the company undertakes contract manufacturing (assembling) for a large number of electronic brands like LG, Onida, Whirlpool, Haier, etc., started in October 2004 with the manufacture of electronic goods like CTV, LCD, LED, air-conditioners and washing machines.
In order to add value to its product mix, the company has applied for new patents and trade marks to be registered internationally for some of its products. E-commerce is another evolving space where the company is exploring the upcoming opportunity, and steps are being taken to expand its domestic and international presence.
Amidst challenging circumstances globally and in the domestic market, Indo Count has achieved an inspiring growth. “During the year, we were successful in growing our business from Rs. 807 crores to Rs. 1,211 crores, which is an impressive growth of 50 per cent. The improvement was also reflected in our margins. Our EBIDTA improved from Rs. 63 crores to Rs. 114 crores in the current year, signifying an increase of 81 per cent. For 2012-13, our cash profit was Rs. 48 crores as compared to Rs. 15 crores the previous year (an increase of 218%). Our revenue CAGR for the last 5 years has been an impressive 45%”, says Mr. Anil Kumar Jain, ICIL Chairman and Managing Director.
The company takes pride in being India’s third highest exporter of bed linen and the consecutive award winner for home textile performance. It received the Gold Trophy for special achievement in export of made-ups in 2009-10 and 2011-12, Silver Trophy for exports of other made-ups in 2008-09 and Bronze Trophy for five consecutive years as the highest exporter of bed linen from India for from 2007-08 to 2011-12. It is also instrumental in getting Kolhapur town recognition from the Government as a “Town of Export Excellence”.
The Pride of Maharashtra
Indo Count is the only integrated home textile manufacturing unit in Maharashtra. It is indeed the Pride of Maharashtra as its unit was supported by the State Government under its Mega Project scheme.
The company came into existence in 1991. Its sales during the current year are equal to those generated during the first 13 years of its operations – 1:13. It received the Large Scale Industries Award for its 2010-11 export performance from the Maharashtra Government. It has also received the Gold, Silver and Bronze Awards from TEXPROCIL consecutively for the last seven years.