India’s textile processors are eager to enhance their global competitiveness by upgrading their production facilities to offer higher quality with a strong emphasis on manufacturing efficiency and better pollution control. And Richard Hough products such as Roberto fibre rolls and sleeve options are already set to meet this growing demand, according to one of the leading mechanical engineering and technology specialists in India.
With vast experience of over 35 years in multi-disciplinary leadership roles across India’s textiles, paper and metals segments, Mr. M.S. Gaur is founder and director of an engineering and service company known as ‘The Gaurs’. In textiles, the company represents a number of European equipment manufacturers, including Richard Hough.
Success in marketing the Hough range of calendering and de-watering rolls is due to several factors. Mr. Gaur says: “Firstly, Richard Hough products are the best in the world and we have been able to get this message across to the industry. We also have an excellent technical background, and I personally like to focus on technical analysis of the process. I enjoy going deeper into the needs of the customer, so we market the product on its real technical strengths and not on commercial claims.”
Mr. Gaur has been associated with Richard Hough since 2010 and has a clear overview of the company’s existing and potential market impact: “I am very positive about the future growth. This part of the world is gaining importance and the exposure to European business is increasing – which will compel the manufacturers in India to upgrade their processes and adopt products offering cost advantages or reducing pollution.”
The 2015 ITMA gave a further boost to Hough’s profile in India, Mr. Gaur says: “We received a large number of visitors and customers were generally very enthusiastic with many showing special interest in the latest Roberto sleeve option.”
“Feedback from the existing customers in India shows that they are very happy as far as performance of Richard Hough products is concerned. However, we still have a lot of procedural hurdles and logistics Issues in importing the goods, which hamper the speed of uptake somewhat. A dependable local service operation, supported by RHL, will gain further customer confidence.”