HYOSUNG, the largest global spandex producer with the creora brand, launched the new creora® Fit2 technology for extraordinary comfort and fit at Denim Première vision on 18-19th November in Barcelona, Spain.
creora® Fit2 technology was developed to meet consumer demand for second skin fit with 360 degree comfort. The technology capitalizes on superior setting performance of creora spandex for 4-way stretch development with reduced shrinkage and better recovery. Bi-stretch denim with creora® Fit2 technology offers more comfortable wear and a perfect silhouette.
“For 2017, we see continued demand for super stretch denim for women and men. Today’s consumers expect denim to fit better and with more comfort” said Ria Stern, Global Marketing Director.
“We will be working with retailers and brands to promote creora® Fit2 technology as it delivers on those consumer needs”says Stern.
Hyosung has partnered with Soorty of Pakistan to introduce a new collection utilizing this proprietary new technology.
“creora® Fit2 technology has allowed us to create a new collection of 4-way stretch denim with higher stretch but without the typical warp shrinkage and instability issues. The new collection is more affordable than previous 4-way stretch technology and therefore, more marketable. We are calling the collection Zumba to capitalize on today’s strong athleisure inspirations” said Levent Korkmazer, Soorty, the head of R&D.