To demonstrate its continued commitment to the sports and fashion business, Hyosung is showing for the first time at the leading Performance Days exhibition 8-9 May.
Hyosung will present a collection of specialty recycled fibres, Mipan® regen nylon and regen polyester, along with a selection of fabrics incorporating creora® elastane fibres created to enhance performance and comfort. “Consumer expectations for their apparel continue to rise, fuelling the ongoing trend for multi-purpose products, fibres that are cooling, breathable, moving moisture away from the body and of course are sustainable & recyclable. Brands & retailers are also demanding a quicker response to these consumer trends, thus benefiting from our global connections throughout the value chain” says Simon Whitmarsh-Knight, Hyosung’s EMEA Marketing Director.
Echoing the Performance Days exhibition theme “The Beauty of Function” Hyosung will show fabrics that are multifunctional but give a fashion “plus” to design. They are practical and environmentally friendly and applicable to outdoor active sportswear, urban adventures and today’s innovative, everyday work wear. The original DNA may have origination from the sports industry but the benefits are now available to an ever expanding market – even fashion.
They are functional as well as beautiful!
Some of the Hyosung sustainable collection on show at Performance Days:
Mipan® regen 100% pre-consumer recycled nylon – reduces energy consumption. GRS certified.
regen 100% post-consumer recycled polyester – conserves petroleum resources. GRS certified
creora® eco-soft for low heat settable, and soft hand elastane – saving energy
creora® Black dope dyed black elastane – saving water
“While we currently have a portfolio of sustainability solutions with recycled Mipan® regen nylon fibre and regen polyester fibre, the partnership with Lenzing allows us to showcase energy saving products like lower heat setting creora® eco-soft elastane blended with the natural fibres consumers demand. We are also working on a range of recycled functional yarns to meet the needs of multi-function and sustainability,” adds Simon.
Hyosung is also showing their 2020 Megatrends “Connected, beyond” focuses on three key themes:
Protect the body & Workwear “connected between body and environment”
Balance between human beings and clothing, Balance between human beings and environment. Apparel is not just outfit but it should protect the body from rapidly changing global climate and contaminated air. Previously, we have clear lines between Ready to wear, Sports wear and Outdoor wear but nowadays, there is no boundary among them.
People want both fashion and functions. This trend leads outdoor brands to make weather coats for commuters and the fashion brands to add functions to daily wear, even for luxury fashion wear.
ECO-nomy “connected with responsible thinking”
Sustainability is not just Concept but Business now. Brand will need to evolve to create more circular business models to win consumers as they are getting more interested in the transparent process of sustainable materials and sustainable designs.
It’s time to Design Nature and Circulation.
Spotlight “connected with fashion trend -embrace neo-futuristic”
Design & colors inspired from virtual reality or radical spirit will applied to sportswear which share the code with fashion daily wear now. Liquid iridescence, Shine –Metallic / Rubber / Satin, Chalky finish / Pre-Dirtied
For more information come and see us at Performance Days, Munich 8-9 May 2019, Hall C6 Stand N21