Huntsman Textile Effects has streamlined its India Commercial Organization to strengthen sales and aftersales functions, analyse industry and product trends, expand the business and further improve customer satisfaction.
With dedicated sales teams covering the North, Central and South India and Sri Lanka regions compared to North and South regions previously, the teams are now more geographically aligned with Huntsman Textile Effects’ customer base in India. Being more focused on a smaller region will improve operational efficiency, customer focus and response time for each sales team as they benefit from more agile and quicker decision-making.
“Our new Commercial team has extensive industry experience, a proven track record and a deep commitment to
meeting customer expectations. We combined our top talent and technical expertise to create these market-focused segments aligned with our strategic growth platforms,” said Dheeraj Talreja. “Our new structure will help us improve our competitive position, increase efficiency, and support sustainable growth while we continue to bring innovative solutions to our customers.”
Headquartered in the Huntsman Lighthall Corporate office complex in Mumbai, the sales teams will be supported by a full-fledged Technical Resource team and Regional Marketing Team aimed at enhancing the performance of each function. These teams will also provide dedicated strategic marketing and higher level of aftersales support.
Effective immediately, the SAMEA commercial organization has been reorganized as follows:
India North Sales is led by Praveen Arora, who has worked for Huntsman since 2002 holding positions, including as Regional Technical Specialist, Head of Regional and Training Department and as part of the Commercial team. Praveen who brings over 17 years of experience in the textile industry holds a Bachelor of Technology in Textile Chemistry from the Technological Institute of Textile & Sciences, Bhiwani.
India Central Sales is led by Bishnu Nayak, who brings over 16 years of experience in technical and sales functions within the textile industry. Bishnu is able to draw on his extensive network of business relationships and brings value to the business through these partnerships. He holds a Bachelors degree in textiles from the Institution of Engineers (India), Bhubaneswar.
India South and Sri Lanka Sales is headed by Tejas Shukla, who provides valuable business insights on partnerships resulting in increased sales through the fluid distribution channel. He has over 13 years of experience in technical and sales functions in the textile industry. Tejas holds a first class graduate degree in Chemical Technology from the University Department of Chemical Technology, Mumbai.
Technical Resource Team is led by S. Balakumar, who brings over 14 years of experience in the textile industry specializing in technical services functions, development process and technical services at customer sites. He holds a Masters degree in Textiles from PSG college of Technology, Coimbatore.
The Regional Marketing Team is under Amol Yeola, who has over 15 years of experience in various operational, sales and marketing roles in the textile industry where he is extremely knowledgeable in the development process for chemicals and dyes. He holds a Post Graduate Diploma in Business Management from Welingkar Institute.
For Bangladesh, Biswajit Banik has been promoted as Sales Manager to oversee this region.
Recently Huntsman Textile Effects has also made significant investments in R&D and technical services. The increased capabilities of its R&T and technical service laboratories in its Lighthall Corporate office complex will improve sales and aftersales service offerings.