The Textile Effects Division of Huntsman Corporation has announced the appointment of Mr. Dheeraj Talreja as Commercial Director for the South Asia, Middle East, Africa (SAMEA) region. Mr. Dheeraj will develop and execute the commercial strategy for the region and also oversee all commercial activities, and technical support operations as well as identify new market opportunities.
Speaking on the appointment, the Huntsman Textile Effects Global Vice President for Commercial and Technical Resources, Chuck Hirsch, said: “I am very pleased that Dheeraj has accepted the lead commercial role for the South Asia, Middle East, Africa region. Dheeraj is a committed and passionate leader. He has the proven ability to create strategic clarity, drive growth, ensure disciplined execution, and deliver results. I am confident he will contribute to expanding the regional business and bringing it to new levels of success.”
Most recently Commercial Director, North East South East Asia for Huntsman’s Textile Effects division, Mr. Dheeraj joined Huntsman in 2002 as Account Manager and progressed through a number of commercial and marketing leadership positions. He brings over 15 years of valuable textile industry experience, eight of which were spent in India and the region. He is well equipped with an excellent understanding of customer needs and market dynamics of India and the surrounding region, having held operational and sales lead roles in both India and Bangladesh.
Said Mr. Dheeraj: “India and the rest of SAMEA is an important and strategic market for Huntsman. I am excited about its potential and Huntsman is well positioned to deliver innovative and value-add solutions to our customers. I am also looking forward to growing the entire team as we embark on this exciting journey”.
In his previous role as Commercial Director, North East South East Asia, Mr. Dheeraj demonstrated excellent people management skills leading a multi-cultural and diverse team spanning from Japan, Korea, Taiwan to Thailand, Indonesia, Vietnam. He worked with the local teams to improve the quality of business in several key markets primarily through enhanced customer engagement and people development. During this time, he also took significant strategic business initiatives which led to increased profitability for this region under his responsibility.
Mr. Dheeraj who was born and raised in Udaipur, Rajasthan, holds a Bachelor of Engineering from M.L.V. Textile Institute, Bhilwara, and a Master of Technology from IIT Delhi.