Gokaldas Exports Ltd. has appointed industry veteran Ashish Mehrishi as CEO to lead BRFL Textiles Pvt. Ltd. (BTPL). Last week, Gokaldas Exports announced its strategic tie-up with BTPL and plans to invest up to ₹350 crore in BTPL through optionally convertible debentures (OCDs) in multiple tranches. The investment aims at exploring a possible merger or acquisition of BRFL Textiles by June 30, 2025.
Ashish Mehrishi brings over 30 years of experience in managing textile and apparel businesses at several large Indian companies in senior positions. Prior to this appointment, he served as Chief Marketing Officer – Apparel Fabrics & Home Textiles and Director of Birla Advance Knits at Birla Century. He played a pivotal role in shaping the company’s market presence and fostering revenue growth.
Before Birla Century, Ashish held senior leadership positions at Alok Industries Ltd. and Indo Rama Synthetics (I) Ltd. His vast experience in strategic leadership, operational excellence, and commitment to innovation will be essential for the company’s success and future growth.
BTPL houses one of the largest fabric processing facilities in the country and boasts state-of-the-art infrastructure, including advanced machinery, technology, and configurations. Additionally, it has expertise in linen, prints, and yarn-dyed fabrics, which align with Gokaldas Exports’ strategic vision.
