GHCL has launched the “CIRKULARITY” range of beddings that centers on ‘Reduce, Reuse and Recycle’, reinforcing its passion towards sustainability, traceability and innovation. The collection of sustainable beddings launched under CIRKULARITY are the Spin WIN Collection, Nefertiti Collection, Velvette Collection, Sylva-Cell Collection, Wood Wheel Collection, Comall Collection and the Cratus Collection.
In the Home Fashion Week held in New York in March last, GHCL partnered with Applied DNA Sciences (ADNAS), Stony Brook, New York, a company that develops and employs unique technologies for the purpose of preventing counterfeiting, and Reliance Industries Ltd. (RIL) to launch CertainT verified molecular tagged, recycled PET (“rPET”) bedding products under the brand “Rekoop”.
Speaking on the occasion, Manu Kapur, President and CEO of GHCL Home Textiles, said: “We are proud to unveil “CIRKULARITY”, a range of bedding that supports the Circular Economy. The entire range of collection centers around the concept of Reduce, Reuse and Recycle, thus reinforcing our passion towards sustainability. With the launch of CIRKULARITY, we aim to target the ecologically conscious consumer who is making purchase decisions to support the environment and is supportive of initiatives which help reduce the carbon footprint”.
GHCL Ltd. is a well-diversified group with an ascertained footprint in the Chemicals, Textiles and Consumer Products segment. In Chemicals, the company mainly manufactures soda ash (anhydrous sodium carbonate) that is a major raw material for detergents & glass industries and sodium bicarbonate (baking soda). Its Textiles operations are in an integrated set-up which commences right from spinning of fiber (yarn), weaving, dyeing, printing till the finished products like sheets & duvets, take shape which are primarily exported worldwide.
For more details, visit: www.cirkularity.com