The Surat-based Ganga Fashions Pvt. Ltd., is a successful manufacturer and supplier of Indian ethnic traditional wear for women. Established in 1994, it is among the top five manufacturers in India.
The company started with nylon dyeing. In 1998, it started with printing by adding rotary printing and flatbed printing, to print sarees and suits.
Under the leadership of Mr. Sanjay Gangwani, the manufacturing unit was steadily upgraded in 2000 with flatbed printing machines, soft flow jet dyeing machines and embroidery machines. They have become one of the renowned brands in the Indian dress segment for ladies wear.
To further add value to its production, the company entered digital printing in 2009 with its first digital machine from Atexco of China. In 2011, it added another digital printer from Digicolor, also from China. The company sharpened its focus on digital and added its first world-class digital printer JP7 from MS Printing Solutions S.r.l. of Italy in 2015, along with a Monalisa digital printer.
Initially, the company started digital as a value addition to its unit, but with its cost saving in manpower, energy and water, it continued investing in digital printing.
In 2016, Ganga Fashions added the high production machine JPK EVO from MS. The company realised minimum head and consumables cost and low ink cost per sqm without compromising on the high quality printing. With the fast changes in the fashion world and to stay ahead of competition, in 2018 the company completely stopped using its conventional flatbed printer and added another MS JP7.
Mr. Rammnaath, CEO of Ganga Fashions, said: “Limitation in conventional printing has led us to shift towards digital printing. Any design, color is possible in MS digital machines. Finer geometries and full coverage blotch designs of any gradation are possible to print with the MS digital machines.”
He added: “Combining with the exceptional MS machine experience, the aftersales and service which we get from our India agent Orange O Tec has coerced us to repeat MS machines. We currently have three MS machines and are planning to expand further in the near future.”
Mr. Aayush Rathi, Director of Orange O Tec, observed: “We have a really long-term and strong relationship with our valued customer Ganga Fashions. We are very proud to be associate with it.”