In the heart of India’s textile landscape, where spinning mills dominate, there exists a company that defies convention. Versatile, a name synonymous with innovation and excellence, has been weaving and knitting its legacy since 1974. Let’s unravel the remarkable journey of this family-owned enterprise and explore how it has carved out a niche in the industry. The company’s roots trace back to a joint family business that migrated from Pakistan to Ludhiana in 1948. In 1974, they entered manufacturing, armed with determination and a single lamination machine. Over the years, they upgraded their machinery, focusing on both quality and quantity. By 1983, they had established lamination units in Delhi and Ludhiana, and today, they operate multiple units across India. What began as a modest shop has become a textile powerhouse.
Technical Fabrics: A Niche Expertise
Versatile’s forte lies in technical fabrics. Unlike conventional textiles, technical fabrics serve specific purposes, often requiring advanced engineering. The company’s in-house research and development team ensures they stay ahead of the curve. Attending exhibitions and exploring learning opportunities, they continuously invent and adapt.
Versatile’s diverse product portfolio:
- Shoe Industry: The business caters to the footwear sector, producing essential components like insoles and fly necks. Their technical fabrics enhance comfort, durability, and performance.
- Sports Garments: From moisture-wicking materials for athletic wear to specialized fabrics for sportswear, their products find their way onto sports fields worldwide.
- Home Furnishing Industry: The wide array of product lineup features an assortment of styles and features tailored to different preferences and requirements. Customers can find the perfect pieces to fit their personal style and functional needs, whether they are decorating a new home or updating an existing space.
- Garments: Their garment unit, equipped with knitting and stitching machines, produces thousands of pieces daily. Their embroidery division handles dyeing, processing, and finishing, all in-house.
“When it comes to performance and reliability, nothing beats Versatile’s products. They’re the gold standard.”- Naveen Seth, Director, Versatile.
Versatile has an impressive capacity and workforce. From that single lamination machine in 1974, the company has come a long way. Today, they boast a workforce of 1300 employees spread across Ludhiana and Delhi. Their production capacity is equally impressive: 10,000 meters of laminated fabrics and 6 tons of knitted fabrics, daily.
Their vision for the future thrives on innovation. This vision extends beyond existing products. They explore new concepts, embrace cutting-edge technologies, and aim for a turnover of Rs. 500 crores (around $ 60 million) by 2030. Their commitment to growth and excellence remains unwavering. Versatile’s brand recognition and customer footprint extend globally, surpassing India and spanning across the world. Prestigious companies such as Bugatti, Bata, Clarks, Cole Haan, Ecco, Wolverine, Gabor, Hotter, and Leggo acknowledge their superior quality and nominate them for their excellence.
The KARL MAYER-A.T.E. Connection
“To sum it up, KARL MAYER machines excel with quality, service, innovation, and technology. There is just no comparison to other machines.”- Naveen Seth, director, Versatile
Since 2008, Versatile has partnered with A.T.E. India’s trusted machinery advisor, and KARL MAYER the global leader in textile machinery. Their relationship transcends business—it’s family. KARL MAYER machines deliver unmatched performance. Versatile’s decision to stick with KARL MAYER isn’t about trends; it’s about results. These machines churn out 600 meters of fabric per production cycle, leaving competitors in the dust.
“I never compromise with my machines. Every time, I go with the best machinery. With KARL MAYER machines, there’s not only more value but a high level of performance.”- Naveen Seth, director, Versatile.
When challenges arise, Versatile turns to A.T.E., their trusted partner. A.T.E.’s prompt response and effective recommendations ensure uninterrupted operations. The synergy between Versatile, KARL MAYER, and A.T.E. exemplifies excellence in textile manufacturing.
“Versatile is a key customer for A.T.E. The exchange of knowledge between the two companies always results in fruitful outcomes when it comes to deciding on the technical aspects and choice of equipment to meet their current and future needs. The Versatile team has confidence in KARL MAYER and A.T.E. services for achieving their long-term vision. We are extremely grateful for their trust and confidence in us.”
To conclude, in a world of spinning mills, Versatile weaves a different narrative—one of creativity, quality, and relentless pursuit. As they continue to thread their way into the future, their legacy remains woven into the fabric of the industry.
