A Reliable Partner for Textile Dyeing Automation in India
Enmos, a leading provider of automation solutions for the textile dyeing industry, has established a strong presence in India since 2015. In an exclusive interview to The Textile Magazine, Mrs. Meral Dogan, Global Marketing Manager, ENMOS, shares insights on the company’s successful journey in the Indian market, highlighting its key partnerships, project milestones, and commitment to quality.
Enmos adopted a strategic approach to entering the Indian market. Instead of relying solely on marketing agencies, they partnered with RB Electronic (RBE), a well-established manufacturer with technical expertise and infrastructure. This ensured efficient product training, stock management, and local support.
Enmos’s initial focus was on installing Simplex dyeing controllers. RBE’s competent team played a crucial role in adding 20 Simplex devices to Indian stocks every month and purchasing at least 120 devices annually for their laboratory machines.
Expanding Automation Solutions Across India
Enmos’s success story goes beyond individual products. In 2016, they collaborated with DODHIA SYNTHETICS for their first automation project, implementing chemical, salt, and powder dye automation systems. This project paved the way for similar successful installations with VARDHMAN TEXTILE (finishing section) and SSM (Sri Sarava) company (dyeing machines, central monitoring software, and chemical dispensing systems).
Enmos’s commitment to innovation is evident in their collaboration with NITIN SPINNER company. This project marked the first fully automatic powder dyeing system installation in India.
Despite the pandemic, Enmos’s reputation for quality and successful projects ensured a continued flow of work. PREMIER KNITS adopted their fully automatic powder dyeing system, while SKY TEXTILE chose Enmos for their first laboratory pipetting machine in India.
Enmos’s recent project with AURO TEXTILE, Vardhman’s highest capacity yarn dyeing house, stands out as a testament to their capabilities. This project encompasses comprehensive automation, including dyeing machine control, monitoring, reporting, liquid chemical dispensing, powder salt-soda dispensing, and powder dye automation.
Enmos attributes this success to several factors, including their high-quality products, rapid design adaptability, and a shared working style with Vardhman, characterized by meticulous analysis and teamwork.
Looking Ahead: Maintaining Trust and Delivering Value
Enmos acknowledges the importance of maintaining the trust and quality perception they have built in India. To achieve this, they have increased their presence in the country, with at least one team member visiting every month. This ensures proper project guidance, personalized requirement discussions, and effective collaboration with RBE for local communication and understanding.
Enmos emphasizes the significance of quality after-sales service for automation projects. Their comprehensive product portfolio, extensive experience, and competitive advantages position them as a reliable partner for Indian textile companies.
Enmos’s focus on innovation, customer-centricity, and long-term partnerships has solidified their position as a leading provider of automation solutions in the Indian textile industry. As the Indian textile market continues to grow, Enmos is well-positioned to play a vital role in shaping the future of sustainable and efficient dyeing practices.