In a conversation with Mrs. Meral DOGAN CANKURTOGLU, Global Marketing Communications Manager at Enmos, we delve into the company’s journey through the challenges of 2023 and their strategic approach towards global growth. Enmos, a leader in automation solutions for the textile industry, has not only weathered the storm but has emerged as a global brand. Mrs. Meral shares insights on Enmos’ achievements, recent innovations showcased at ITMA, expectations for the textile industry in 2024, and the company’s success story in key markets, particularly India.
Innovations
Enmos introduced cutting-edge products at ITMA Milan and ITMA Asia Shanghai, including the Profix LAB laboratory pipetting machine, automatic Salt Soda dissolving and sending systems, and a new data collection software system. These innovations aim to enhance efficiency and accuracy in color prescription studies, dyeing processes, and data management, positioning Enmos at the forefront of technological advancement in the textile sector.
Key Markets
Mrs. Meral provides insights into Enmos’ journey in India, highlighting the company’s collaboration with RB Electronic since 2015. Enmos strategically entered the Indian market, gradually introducing control devices and sensors before expanding to offer comprehensive systems. The company recognizes India’s growth potential and emphasizes its commitment to providing top-notch after-sales service and supporting the market’s evolving needs.
As the industry faces global challenges such as elections, economic problems, and geopolitical shifts, Mrs. Meral acknowledges the complexity of the upcoming year. However, she expresses confidence in Enmos’ strategic positioning, focusing on strong markets like India, Bangladesh, and China, while continuing to make strategic decisions in other regions. The company anticipates positive outcomes from their active participation in industry events, particularly the ITM fair in Istanbul.
Competitive Edge
In a highly competitive industry, Mrs. Meral emphasizes Enmos’ unique position as one of the few companies worldwide offering both control devices and chemical dosing systems. The company’s Profix LAB laboratory pipetting machine stands out, showcasing Enmos as a design and manufacturing powerhouse. Mrs. Meral underscores the importance of technical expertise and the ability to deliver comprehensive solutions as key differentiators in the market.
Looking ahead, Mrs. Meral discusses Enmos’ growth plans, highlighting the dynamic nature of the industry. The recently launched Profix LAB is gaining traction, and Enmos aims to establish its stability in the market. Future plans include software development and new configurations in the product lineup, showcasing Enmos’ commitment to continuous innovation and meeting evolving industry demands.
Outlook
Enmos is not merely navigating the challenges of the textile industry; they are setting new standards for innovation and excellence. As they look towards a future marked by growth and advancements, Enmos remains steadfast in its commitment to providing state-of-the-art solutions and unparalleled support to its global clientele.
