Embee Group, under the leadership team including Joint Managing Directors Mr. Harsh Shah and Mr. Manan Shah, has become a formidable presence in the textile printing industry. With a strong global footprint and a relentless focus on innovation and sustainability, the company continues to lead the way in rotary textile printing systems. In this article, Mr. Harsh Shah shares insights into Embee Group’s market strategy, product advancements, and commitment to customer-centric solutions.
Global Reach and Strategic Markets
Embee Group has a longstanding history of exporting its products worldwide since 1989. According to Mr. Shah, “We have been exporting for many years, reaching over 50 countries in the past 3 decades. Turkey, with its strategic location between Asia and Europe, has been a crucial market for us for more than a decade.” The company’s participation in the ITM Exhibition in Istanbul underscores Turkey’s significance, not just for the local market but also for customers from neighboring countries like Iran, Russia, Uzbekistan, and Egypt.
Comprehensive Textile Printing Solutions
Embee Group specializes in rotary textile printing systems, providing a complete suite of products including the rotary printing machine, screen preparation system, color preparation system, sample printing, and various accessories. Mr. Shah highlights, “We offer a complete solution for anyone looking to engage in rotary textile printing. Our presence spans emerging markets such as Turkey, Uzbekistan, Russia, Egypt, several African countries, and Latin American nations like Mexico, Peru, Colombia, and Brazil.”
Technological Advancements
Embee Group has continually innovated within the textile printing industry. “Over the last few years, we have developed several new models for rotary printing machines. One of our significant achievements is the world’s first laser stripping machine, which we introduced seven years ago,” Mr. Shah proudly mentions. Their latest innovation is a fully indigenously produced laser engraving machine, making Embee Group one of the few companies globally, and the only one in India, to achieve this feat.
Customer-Centric Approach
A core tenet of Embee Group’s strategy is its focus on customer needs. “We prioritize understanding our customers’ requirements over watching our competitors. This approach has allowed us to provide customized solutions rather than generalized, low-cost products,” says Mr. Shah. By engaging deeply with customers, Embee Group ensures that their products are tailored to meet specific needs, helping customers reap more benefits thereby creating a win-win relationship.
Sustainability Efforts
Sustainability is integral to Embee Group’s operations. Mr. Shah shares, “We support and believe in sustainability. Our innovations, like the laser stripping machine, eliminate the need for hazardous chemicals, making it a 100% sustainable solution for screen reclamation. We also implement systems that recycle wastewater, reducing fresh water consumption.” Embee Group’s commitment to sustainability extends to its role as an equipment manufacturer, recognizing the environmental impact of its products.
Embee Group’s journey is a testament to the power of innovation, customer focus, and sustainability in driving global success. Under Mr. Harsh Shah’s leadership, the company has not only expanded its market reach but also continually enhanced its technological capabilities. By staying true to its core values and adapting to the evolving needs of the textile printing industry, Embee Group stands poised for continued growth and leadership in the global market.
