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The Textile Magazine
SEPTEMBER 2011
over 40 destinations worldwide.
Mr. Dembla observes: “Precitex
has grown to become the leader in
the aprons and cots market, thanks
to our commitment to quality. We
have state-of-the-art manufactur-
ing units, a highly qualified and
trained workforce and motivated
and experienced tech-
nicians and sales force
who are behind this suc-
cess story”.
Precitex is today sup-
plying cots and aprons
as OE supplies to Rieter,
KTTM and Electrojet in
India. “We have agents
in 40 countries, but ma-
jor spinning industry op-
erations are in Asia and
the Middle East. Every
spinner knows us well”,
says Mr. Dembla with a
sense of pride.
Precitex commands
well over 50 per cent
share of the Indian do-
mestic market for cots and aprons.
The company has two manufactur-
ing facilities, one in Gujarat and
the other in Madhya Pradesh, and
an R&D facility in Thane. With a
combined manufacturing capacity
of 70 million cots and aprons, the
company is busy expanding capac-
ity at its Gujarat plant.
The company has been register-
ing good growth year-on-year. In
2010-11, it registered a growth of
20 per cent over the previous year.
Slowdown in the domestic market
is but temporary, and Mr. Dembla
is confident that the industry will re-
vive soon.
Precitex has also been effectively
collaborating with colleges and
educational institutions across the
country by offering courses in tex-
tile engineering. It has instituted an
award to be presented for the best
student in over 50 such institutions.
Today it is considered a prestigious
award among the textile fraternity.
At 40, Precitex has come a long
way. It is gearing up to retain its
market leadership. “With competi-
tion intensifying locally and other
neighbouring markets, we have
to be one step ahead in terms of
quality and also offer products at a
competitive price”, says Mr. Dem-
bla.
w
Mr. Diven Dembla,
Director
ITMA 2011
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