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The Textile Magazine
SEPTEMBER 2011
Precitex’
long association with ITMA
ITMA 2011
[preview]
P
articipation in an
overseas exhibition
today is like a child’s
play. With the convenience
of technology, communi-
cation, growth in export
markets and acceptance
of brand India all over the
world, joining an overseas
show is not tough anymore.
But just imagine how it was
in the 1970s to participate
in an exhibition in Europe
when there were no Inter-
net or telephone facilities,
no direct flights to ship your
cargo and very low accept-
ance of brand India.
It takes a lot of guts to join an
overseas show, and Mr. G.T. Dem-
bla, Chairman of Precision Rubber
Industries (Precitex), did just that.
He braved all odds and partici-
pated in ITMA held in 1975. From
1975 till today, he has been regu-
larly participating in all the ITMA
shows. At 77, Mr. Dembla prom-
ises to be there at ITMA Barcelona.
Mr. Dembla started Precitex in
1971 and participated in his first
ITMA show in 1975. There were no
enquiries for the company products
then. Today 25 per cent of Preci-
tex’ business comes from overseas
markets. The company exports to
Mr. G.T. Dembla,
Chairman
By K. Gopalakrishnan