110
|
The Textile Magazine
SEPTEMBER 2011
other Japanese textile machinery
manufacturers. Kureha commands
a major marketshare in the Japa-
nese textile industry for cots and
aprons.
Cots and aprons are manufac-
tured and marketed under the
brand MSB-Kureha, both within
India and overseas. The company
will be able to compete in the in-
ternational markets with its high
quality products, according to Mr.
Rivkaran.
MSB has invested substantially
the new manufacturing facility for
cots and aprons and has been
supplying the products to various
mills. The cots and aprons are
undergoing tests with OEMs wait-
ing for final approval. The cots
and aprons business is a highly
competitive segment with many
established manufacturers. The
total marketsize is roughly Rs. 120
crores.
MSB has established its facil-
ity with a capacity to manufacture
120 million units of cots
and aprons. The com-
pany is already working
at 50 per cent capacity,
and with OEM approval
this capacity will soon
be revised upward.
MSB will be participat-
ing in ITMA 2011 show-
casing the MSB-Kureha
brand at the stall. “This
is the first time we are
participating in ITMA.
We want to use the
platform to get more
exposure for our cots
and aprons business
globally. We are keen
to tap global markets,
including Asia and the
Middle-East”, says Mr.
Rivkaran.
“We have been asso-
ciated with the textile in-
dustry in India for long,
and most of our princi-
pals also work closely
with the textile industry
in other global mar-
kets. Our philosophy is
to offer Japanese qual-
ity products at Indian
prices”, he adds.
w
ITMA 2011
[preview]