Page 60 - TM-Nov-11-new

58 | The Textile Magazine NOVEMBER 2011
A.T.E. Enterprises became the sales,
marketing, distribution, and after-
sales service business.
“Although we face competition in
the stenter sector with other manu-
facturers, from Europe, the Far East
and locally, there is no one who can
offer the same level of quality and
technical support,” says Mr. Aras.
“A.T.E. has over the course
of many years built up a service
strength that is dedicated to support-
ing Indian manufacturers, and with
Monforts we also have the great ad-
vantage that we have three sources
we can draw on, namely, Monforts
in Germany, which produces the
Montex 6500, Motex and the Mon-
forts joint venture in China, Mon-
fongs, which produces its own ver-
sion of the Montex 6500. So, in this
way we offer the best and the fast-
est options possible. Monforts has
created its own competition. There
is no other competitor like this in
the market, and Monforts has the
largest stenter population in India.
This is backed up by 10 A.T.E. of-
fces throughout the country, for we
maintain a presence in all the impor-
tant textile centres.”
Mr. Aras further says that the
strength of the Monforts brand in
India is now leading the way to pro-
ducers investing in the company’s
continuous dyeing technology.
Three or four years ago, India’s tex-
tile sector was undergoing expan-
sion and producers began looking
for complete end-to-end solutions.
Monforts used the strength of its
stenter brand to enter the continuous
dyeing sector, and supplied us with
complete support. One of the most
signifcant moves came when Mon-
forts organised a conference in Ger-
many dedicated to continuous dye-
ing, and invited a very large group
of potential customers from India
so they could see the machinery at
work and talk to the people there.
It was enormously effective and
has helped to open the Indian market
for the Thermex continuous dyeing
range. Monforts is now the largest
supplier of continuous dyeing ma-
chines in India.
“These machines come from Ger-
many respectively the Montex plant
in Austria, and as with the stenters
we enter into an after-sales service
agreement with our customers in
which we undertake to keep the ma-
chines in good health, with preven-
tive maintenance and fast delivery
and installation of spare parts. All
this of course helps maintain Mon-
forts’ reputation in the market”,
adds Mr. Aras. w
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