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The Textile Magazine
NOVEMBER 2011
A.T.E.’s big role in Monforts
growth in India
India’s growing economic
prosperity is resulting
in a growth in the
domestic textiles and
garments sectors,
and as consumers
become wealthier they
are demanding better
quality.
These changes represent great op-
portunities for entrepreneurs, given
the enormous size of the Indian pop-
ulation, but this also requires heavy
investment in the best technology
and, in turn, a keen eye on the part of
equipment manufacturers and sup-
pliers to recognise trends and supply
solutions to meet them.
“This is all happening very quick-
ly, and the changes are profound
ones,” says Mr. Gurudas Aras, Di-
rector of the Textile Engineering
Group at A.T.E. Enterprises Pvt.
Ltd. “But there is no doubt the de-
velopments are all very positive
ones, and we ourselves are very
confdent that with our brand names
and the quality of the technology
and service they and we can supply,
the future is a very promising one
for us.”
The A.T.E. Group of Mumbai is
a formidable force today in India’s
textile and garments industry. It
started off as a modest operation.
Founded as Associated Textile En-
gineers in 1939 by S.H. Bhagwati, it
initially sold textile machinery in In-
dia. In 1954 the founder’s son, Atul
Bhagwati, joined the company and
began importing European textile
technology from leading overseas
manufacturers.
In 1973 the company started its
frst joint venture with a European
company for manufacturing, be-
ginning with rotary screen printing
machines, followed soon by another
venture for manufacturing fyers for
textile spinning and a little later the
other joint ventures.
A.T.E. representation of A. Mon-
forts Textilmaschinen GmbH began
in 1975, and in 1997 it entered into
a manufacturing agreement with
the company to assemble Monforts
stenters under the Motex brand
name at its factory in Ahmedabad.
Mr. Aras says that till 1990s, the
stenter technology in India was very
basic. The equipment used by most
producers being essentially two side
frames with a pin chain, the fabric
was stretched between them to give
the desired fnish and width. The
stenter was regarded as being just a
drying medium with hot air.
The year 2007 saw a complete re-
structuring of the A.T.E. Group, and
Mr. Gurudas Aras,
Director - the Textile Engineering Group, A.T.E.
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