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40 | The Textile Magazine NOVEMBER 2011
Danfoss gearing up for
growth in India
corporate news
As part of a new growth offensive
in India, Danfoss will invest half a
billion DKK in the construction of
a new R&D and manufacturing fa-
cility and gradually increase the
number of employees from 200 to
well above 1,000 by 2015.
Danfoss announced the launch of
‘India 2015’, a growth strategy that
outlines how the company plans to
tap further into the fast growing In-
dian market aiming to triple the net
sales by 2015. As part of the strategy
Danfoss expects to invest half a bil-
lion DKK over the next four years in
a new R&D and manufacturing fa-
cility and simultaneously expand its
sales effort throughout the country.
“Over the past decades, India has
emerged as the world’s second fast-
est growing economy, and in the
coming years India is expected to
stay on the growth path. This will
provide signifcant opportunities for
Danfoss across our entire product
portfolio. India 2015 describes how
we plan to leverage this and take
growth to a higher level in India by
expanding our sales foot print and
establishing R&D and manufactur-
ing on a much larger scale than pre-
viously,” says Niels B. Christiansen,
President and CEO in Danfoss.
Some of the key factors that have
led Danfoss to invest further in India
are the large pool of qualifed engi-
neers, a growing affuent middle
class and a home market that keep
expanding. Moreover, a number of
underlying mega trends in urbani-
zation, increasing demand for cold
chain infrastructure as well as power
and energy products is expected to
drive strong demand for Danfoss
products.
“India’s urbanization will accel-
erate in tandem with the increasing
GDP, and this means India’s cities
will be met by infux of millions of
people at a pace unprecedented in
history. As people move to the cit-
ies, the demand for power and en-
ergy will grow. The same goes for
ventilation, air-conditioning and
a more effcient cold chain infra-
structure to keep food fresh during
transport and storage. This will fuel
growth for Danfoss in areas such as
industrial refrigeration, as well as
frequency converters and products
related to solar and wind power,”
says Noel Ryan, Head of Danfoss
India.
Danfoss’ next step will be to fnd
a location for its new India facil-
ity. Once found, this facility will
become its new headquarters and
house all functions, including sales,
customer service, administration,
Mr. Noel Ryan, Head of Danfoss India
By K. Gopalakrishnan