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The Textile Magazine
MAY 2012
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83
RSWM’s
marketing office opened
at Ichalkaranji
corporate news
RSWMLtd., part of the Rs. 5,000-crore, LNJ Bhilwara
Group, has just opened its new regional yarn marketing
office at Ichalkaranji in Kolhapur district of Maharash-
tra to serve central India in a better and personalized
manner. After setting up its centres in different parts,
as in Indore, it is now increasing its reach in the central
part of India.
Mr. ML Jhunjhunwala, Head (Domestic Yarn Mar-
keting), said: “It is a privilege to have a yarn marketing
office at Ichalkaranji. The response of the traders and
customers was overwhelming on the inaugural day. We
witnessed more than 250 customers and traders and re-
ceived very positive feedback from them”.
Mr. JC Laddha, Chief Executive (Yarn Business),
stated: “Ichalkaranji is one of the largest markets with
1,25,000 looms, of which 25,000 looms are shuttle-
less. The office is opened with an objective to introduce
RSWM’s value-added yarn to customers in Kolhapur
district and to provide our customers personalized serv-
ices. The Ichalkaranji office has been opened to intro-
duce the company’s specialty products to custom-
ers in Maharashtra”.
RSWM produces all kinds of yarns, including
cotton yarn, synthetic yarns and functional yarns
which have end uses like knitting, weaving, tech-
nical textiles, home textiles and many specialized
applications. The company already has yarn mar-
keting offices in Mumbai, Delhi, Kolkata, Ludhi-
ana, Tirupur and Bhilwara. It will shortly open
office in Ahmedabad and Kanpur for a better un-
derstanding of these markets.
RSWM is a leading manufacturer and exporter
of synthetic blended and cotton yarn with eight
manufacturing units in Rajasthan, of which five
units produce yarn. The company has total in-
stalled capacity of 3,55,538 spindles and 4,080
rotors-spindles with an annual turnover of Rs.
2,000 crores. It is one of the largest producers of
fabrics marketed under “Mayur Brand” with annual ca-
pacity of 10 million metres and denim fabrics with an-
nual capacity to produce 15 million metres.
RSWM Ltd. is one of the largest textile manufacturers
in the country with a turnover of Rs. 2,000 crores. It is
the flagship company of the LNJ Bhilwara Group which
has a turnover of Rs. 5,000 crores with its presence in
textiles, power, graphite electrodes and IT.
RSWM operates 4,07,378 spindles, having more than
100,000 MTA yarn capacity. With eight manufacturing
locations, it specializes in synthetic, blended, mélange,
cotton & specialty yarn, fabric and denim. The company
exports a complete range of yarn and fabric to over 70
countries worldwide, with visible presence across Eu-
rope, South Africa, North America, Australia, South
Korea, Belgium, Singapore, Italy, Egypt and the Gulf
countries.
Mayur Suitings, the leading brand of RSWM Ltd., en-
joys high brand equity in the country.
w
Mr. Arun ChuriwaL, Managing Director