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The Textile Magazine
MAY 2012
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75
ices large institutional clients with a
range of uniform fabrics, ballistics,
360 degree protected armoured ve-
hicles, fabricated equipments such
as sleeping bags, tents, haversacks,
facelets, protective clothing and
casualty bags. It is a market leader
in fusible interlining with over 30
per cent market share.
The company offers several prod-
uct brands such as STAR TRACK
(fusible interlining), SVL (zippers),
ALISHA (embroidery and lace fab-
ric) and GALAXY (denim trousers,
garments and bottom weight fab-
rics), as well as a new eco-friendly
brand WEAVES (home furnishing)
to health conscious families. It
recently launched a new readymade
product range called DYFI, trans-
lated as “Do You Fit In”.
w
Bhaskar Denim forays into
northern market
segment, Bhaskar launches two col-
lections every year, namely, Spring
Summer and Autumn Winter. Its in-
ternational and in-house product de-
velopment team strives hard to give
the best products to the market. The
Bhaskar product range includes flat
finished, coated, padded fabrics,
utilizing special blends such as
linen, tencel and other specialty
fibers.
Bhaskar Denim has also intro-
duced the concept of quick deliv-
ery collection to cater to the small
quantities and immediate fabric
requirements of small and medium-
scale brands.
The company is currently work-
ing with reputed brands like VF,
Tommy Hilfiger, NEXT, Jack and
Jones, Marlboro, ZARA, M&S,
Only and Carrefour. Along with
major exporters like Shahi, Arvind,
Chelsea, Gokaldas and Scotts, it has
also spread its wings in garmenting
hubs like Delhi, Mumbai, Kolkata,
Bangaluru, Bellary, Chennai, Kan-
pur and Indore.
Mr. Srigopal Jhawar, Business
Head, Bhaskar denim, says that the
Indian denim industry is growing
at a healthy rate of 12 per cent. The
current Indian denim production
capacity of 850 million metres per
annum is expected to cross 1,000
million metres by 2015.
With a current sales turnover
of nearly Rs. 750 crores, Bhaskar
Denim is expected to grow 10 per
cent during 2012-13.
w
Bhaskar Denim, a Dainik Bhaskar
Group company incorporated in
1985 as a spinning mill in Bhopal,
is now among the top five denim
mills in the country producing 42
million metres per annum. It is a
vertically integrated mill with spin-
ning, dyeing, weaving and finishing
operations under one roof. With
its state-of-art modern machines
and quality management, the name
Bhaskar has become synonymous
with high quality denims.
Bhaskar Denim, with its strong
presence in Indian and overseas
markets, has come up with a new
concept of bringing in distributors,
brands and washers on one single
platform with its event denim re-
loaded. Dealers/traders, brands and
washers play a significant role in
the value chain and have an impor-
tant contribution in the growth of
denim industry in India. This seg-
ment takes care of more than 60 per
cent of the denim capacity in the
country. Through the event Bhaskar
Denim showcased the Spring Sum-
mer 13 collection, it’s best-sellers
and the quick delivery collection.
As a significant part of the event,
Bhaskar Denim also organized a
washing competition among the
mid-level washing laundries. 26
washing laundries showcased their
innovative washes on the common
fabric provided by Bhaskar and
awards were given to 5 different
categories.
Giving utmost importance to this
corporate news