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A.T.E.
strengthening presence
in Bangladesh
corporate news
Mr. Vikas Sharan, Vice Presi-
dent, A.T.E. Enterprises, says: “We
had to start afresh in Bangladesh as
many of our principals we represent
in India already had their presence
in that country with local agents.
Setting up of ATETBPL has provid-
ed an opportunity to be closer to the
Bangladesh market and underlines
A.T.E.’s commitment to serve its
customers in Bangladesh even bet-
ter. Today, this has helped A.T.E.
serve more customers and has also
helped in adding new principals for
this market”.
Backed by
seven decades
of experience
in textile en-
gineering
in
India, the com-
pany has been
catering to the
B a n g l a d e s h
market
for
several years,
offering
lat-
est technology
machines and
a c c e s s o r i e s
from renowned
ma n u f a c t u r -
ers around the
world with a
range of spin-
ning, process-
ing and knit-
ting machinery
and accessories. It thus offers the
convenience of a single source for
various machinery, accessories and
spares requirements, backed by its
expertise in textile technology and
processes and its excellent services.
“Our Director Mr. Aras laid the
foundation for our growth in this re-
gion, and we have established strong
relationship with all major textile
houses in Bangladesh. Till 2009, we
were trying to consolidate. It was in
2009-10 that we started represent-
ing many of the Indian and global
With over seven decades
of presence in the Indian
textile industry, A.T.E.
is steadily expanding its
operations across borders
and is strengthening its
presence in Bangladesh.
The company has been
operating in this market for
over 20 years directly from
India. Identifying the market
opportunity, and with the
intention to service its
customers and principals
better, the company
decided to establish a fully-
owned subsidiary, A.T.E.
Technologies (Bangladesh)
Private Ltd. (ATETBPL), in
2005.
Mr. Vikas Sharan
Vice President, A.T.E. Enterprises
By K. Gopalakrishnan
46
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The Textile Magazine
MARCH 2012