Page 36 - The Textile Magazine March 2012

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The Textile Magazine
MARCH 2012
logistics
Manhattan in New York is a hub
for world’s leading fashion design-
ers. These designers mostly decide
the fashion trends across the globe.
Many of the leading Indian textile
companies work closely with these
design houses, and so do their com-
petitors. Some of the textile com-
panies have a specific request to
deliver their samples to Manhattan
Mr. R.S. Subramanian,
Country Head, DHL Express India
before 9.00 a.m. on a given day to
ensure that they have the advantage
of reaching their samples on the cli-
ent’s table well before competition.
This is where logistics service pro-
viders like DHL play a very critical
role.
DHL Express serves as a trade
facilitator for the fashion indus-
try. Over the years, it has provided
speedy response and convenient
delivery that the industry demands.
Fashion is the definition of a fast
moving industry. Lead times, accu-
racy, availability and reliability are
all of critical importance. Supply
chains are extended and complex, as
manufacturing moves to lower cost
countries.
Though more than 50 years in
By K. Gopalakrishnan