Basic HTML Version
104
|
The Textile Magazine
JUNE 2012
Virat Kohli, the Brand Ambassador
for
Sangam
brand launch
Mr. V.K. Sodani, Executive
Director, and Mr. Gaurav Chaud-
hary, Head of Planning & Publicity
of Sangam India Ltd. (SIL), along
with Brand Ambassador Virat
Kohli, announced the company ad-
vertisement campaign for its latest
range in corporate dress code & fes-
tival dressing at a press conference
held on June 14.
Conceptualised by TBWA India,
the campaign, to be released in
July, will feature Virat Kohli as its
Brand Ambassador. The campaign
introduces the new range of cloth-
ing and aims to differentiate San-
gam products better than any other
product available in the market of
the same segment.
The concept of the campaign
lies in brand positioning “You are
what you wear”. The clothes are
designed and styled under the de-
signer label of Varun Bahl & Karan
Johar.
Commenting on Sangam’s lat-
est collection, Virat Kohli said:
“I admire the way the fabrics fall
when I wear a suit made from
Sangam Suitings, I always prefer
to wear Sangam suits, specially in
parties and on family occasions like
weddings and festivals. I think the
combination of fashionable textiles
and ease of wearing them is what
Sangam Suitings is to me”.
Highlighting its new campaign
and business plans, Mr. Sodani
said: “We have launched the new
Mr. V.K Sodani, Executive Director, BrandAmbassador Virat Kohli, and Mr. Gaurav Chaudhary, Head of Planning
and Publicity of Sangam India Ltd.