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The Textile Magazine
JUly 2012
H.-P. Stoll: Outside of Europe,
ITMA 2012 in Shanghai was the
most important trade show for us.
We had visitors from China and all
over South-East Asia and India.
Q: You exhibited at ITMA a
completely new brand image, a
new slogan (“Knit Ahead”), and
a redesigned trade show booth.
What has prompted these chang-
es?
H.-P.: In a lengthy strategy
process, Stoll has developed a new
positioning that sums up what we
offer our customers across the
board: continuous, co-ordinated,
forward-looking action and top
solutions. Our new brand image
and the slogan “Knit Ahead” both
reflect our high technological stand-
ard as the world market leader and
our commitment to always staying
a step ahead of the competition. As
for our logo, we have only modified
it to give it a more contemporary
look. Our motto for ITMA 2012 is
“Knitting Performance by Stoll”.
A range of knit patterns and our
booth’s special architecture and
design let our customers and guests
know that “Knitting Performance”
is a way of life for Stoll. With our
extraordinary, innovative knitting
technology, our extensive expertise
and our striving for perfection, we
create a steady stream of new pat-
terns and structures that inspire and
fascinate customers. It’s an impres-
sive showing.
Q: Mr. Stoll, you showcased a
prototype of the latest machine,
the CMS 530 HP-ADF, on an
exclusive basis at ITMA 2012.
What is so special about this new
flat knitting machine?
H.-P.: The prototype CMS 530
HP-ADF that we exhibited at ITMA
is a high-performance, high-output
intarsia flat knitting machine that
offers users attractive new possibili-
ties for making intarsia patterns.
Q: How important are fashion
and technology for Stoll, and
what roles do your international
showrooms play?
H.-P.: The main functions of our
Fashion & Technology Knitting
Centers in New York and Reut-
lingen are to monitor and evaluate
fashion trends in order to identify
new and future patterns, colors,
materials and gauges. We develop
our Trend Collection twice a year
in Reutlingen. These collections,
which we put on display in our
showrooms around the world for
customers to see, anticipate future
trends in knitted fashions.
They also serve the purpose of
building relationships with indirect
customers such as international
fashion companies and purchas-
ing organizations. Another very
important aspect is passing on
technical knowledge and skills by
training machine operators right
on the machines. We offer knit-
ting and design training at the New
York F&T, in Reutlingen, and in all
major markets worldwide.
We also collaborate closely with
ITMA Asia + CITME 2012