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The Textile Magazine
JUly 2012
Stoll known worldwide for
‘intelligent’ technologies
ITMA Asia + CITME 2012
Stoll is sporting a revamped brand
image and innovative new technol-
ogy that delivers greater flexibility and
creativity and more colors.
The Germany-based Stoll, with a
long history, premiered a new machine
and presented new, ‘intelligent’ knitting
technologies in Shanghai to addition-
ally strengthen its leading international
position in the market for flat knitting
machines.
Exhibiting for the first time at ITMA
Asia 2012, the company showcased
a new machine that offers the knit-
ting industry unprecedented freedom.
Above all, it enables greater variability,
flexibility and productivity with the
quality and speed that Stoll is famous
for. Designers gain new possibilities for
creating imaginative looks with more
colors.
Stoll’s high-tech commitment is
underscored by an overhauled brand
image. This is evident in the company’s
redesigned booth. Its trade show motto
for 2012 was “Knitting Performance
by Stoll”: a variety of knit patterns dis-
played in the booth to show customers
and visitors that “knitting performance”
is everyday reality for Stoll.
In a recent interview Mr.Heinz-Peter
Stoll, President, Stoll spoke about the
company’s strategies for future growth.
Excerpts:
Question: Mr. Stoll, how important
is ITMA 2012 in Shanghai for Stoll
with its long history?
Mr. Heinz-Peter Stoll, President, Stoll