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The Textile Magazine
JUly 2012
corporate news
Birla Century is all set to launch
during August the entire bed and
bath category range such as bed-
sheets, towels, top of the bed prod-
ucts, etc. This range will cater to
both economy and premium market
segments.
The premium product range con-
sists of attractive packaging with
the products made out of superfine
counts in 100% superior cottons,
new age fibers and the digital print
collection in multi-color prints and
vibrant motifs. The made-ups are
crafted to meet the international
stitching standards and size.
Century Denim strategy
In its pursuit of adopting latest
technologies, Century Denim has
installed Oerlikon Schlafhorst Auto-
coro 8, which is considered the lat-
est revolution in open-end spinning.
It is a user-friendly machine requir-
ing very low maintenance and of-
fers high productivity. Its quick start
ensures minimum production loss,
and the Corolab QX clearing system
ensures fault-free yarn.
The machine is capable of produc-
ing upto five lots at a time. Equipped
with Corobox 20, single motor-driv-
en rotors, magnetic axial and radial
bearings, it is also capable of work-
Birla Century’s
new initiatives
to stay on top
The year 2011-12 was a tough one for Birla Century due to high volatility in
cotton prices and increase in costs of other inputs like wages, oil, gas, etc.
However, the Birla Century textile unit has its competitive edge in terms of
quality, design and innovative products. The unit continues to explore new
markets which will help its growth both in India and overseas.