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The Textile Magazine
JUly 2012
A: We have both commercial and technical traditions and
French machinery manufacturers build their commercial
strategies on these traditions. Blending tradition and innova-
tion is a winning strategy. French machinery manufacturers
are less and less offering standard machines but, more and
more, tailor-made solutions designed with their customers
and partners to enable these customers to introduce new prod-
ucts with high added value and compete successfully in their
own national market and in the open world.
Personal contacts are necessary to achieve this goal: perma-
nent agents in each country, numerous visits by experts from
France, participation in events or shows.
It would be too long a list to mention all the textile shows
our companies will attend in 2012. To name just a few:
Megatex and Igatex, both in Lahore, ITM in Istanbul, India
ITME in Mumbai, Techtextil (Russia, America, China), the
JEC composite shows in France, etc.
After having organized seminars in Turkey, Syria, India
and Brazil recently, UCMTF organized a conference in Band-
ung (Indonesia) in early 2012 with the support of Ubifrance,
France’s agency for international development, of API, the
Association of Indonesian textile, the Indonesian Ministry
of Industry, the textile center of Bandung and HSBC Bank.
As we want to be partners for the local companies, we were
particularly pleased that textile companies attended not only
from Bandung but also from Jogjakarta, Samarang, Solo and
Surabaya. You can see that on each national market we go as
deep as possible into the roots of the local textile industry.
Q: Which services can you offer to so many customers
in so remote places?
A: Each company has organized the best service to help its
customers get the best productivity from their equipment with
online service, quick delivery of spare parts, etc. It is a key
request that French manufacturers consider as an essential
part of any deal.
We are SMEs, and organizing such a service was a real
challenge. We have done it country by country, with our
own experts and with local representatives. Being as close
as possible to our customers is part of our genetics, of our
DNA.
I would like to add, concerning spare parts, that, as an
organization, UCMTF works to increase awareness of our
customers on risks associated with not using original spare
parts and to help our members organize the best logistics to
deliver them.
ITMA Asia + CITME 2012