Basic HTML Version
92
|
The Textile Magazine
FEBRUARY 2012
for the textile sector.”
Particularly pleasing in this con-
nection is the correlation of the
good results of the fair reported by
German exhibitors and visitors with
the positive assessments of the eco-
nomic outlook. In both cases, sig-
nificantly more German exhibitors
and visitors expressed themselves
in positive terms. Thus, there was a
leap in the number of good to very
good ratings for visitor target groups
reached (up 12 per cent points to 79
per cent) and visitor quality (from 69
per cent to 86 per cent). The estima-
tion of the economic outlook made
by exhibitors from outside Germany
is not so optimistic – 27 per cent of
foreign exhibitors are pessimistic
against only eight per cent of their
German colleagues.
In view of this, a successful fair is
all the more encouraging. Thus, a re-
markable 81 per cent of non-German
exhibitors said they are satisfied to
very satisfied in terms of achieving
their goals for the fair.
Beddinghouse – Jan Harmsen,
Sales Manager Europe, from the
Netherlands, said: “That was the
best fair ever. Yes, we held very
good discussions. Visitor quality
was very high, not only with regard
to European visitors but also to
those from other parts of the world.
Heimtextil is the only fair that has a
genuine worldwide impact. I never
thought we would take so many or-
ders, especially from wholesalers.”
The large number of established
and new exhibitors also benefited
British exhibitors. Thus, Matthew
Crew, Brand Designer and Mar-
keting Manager of Pavilion Tex-
tiles Ltd., said: “Our company was
founded 22 years ago,
and we are now Great
Britain’s leading sheer
curtain and fabric sup-
plier. We used Heim-
textil for the world-
wide launch of our new
Vanilla brand and are
very, very pleased with
the results. Now, we
can really begin sell-
ing on a worldwide ba-
sis. At Heimtextil, we
reached new markets
in 45 countries alone
during the first two
days!”
Wallpaper was the
subject of particular
attention at Heimtextil
2012. Many renowned
companies presented
their new collections
in Hall 3.1. The Wall
Gallery special show
displayed the most in-
novative products in
the right light, and a
marketing campaign
launched at the Heim-
textil is set to make the
new furnishing worlds
the talk of many towns.
Thus, Karsten Brandt, Director
of the German Wallpaper Institute
in Düsseldorf, was delighted with
the new trend towards wallpaper:
“Our member-companies repre-
sented here are very pleased with
the course of business at the fair, es-
pecially with the quality of the con-
tacts made. The echo, particularly
from German buyers, was excellent
– a good atmosphere with no trace
of caution or recession and nothing
to indicate a decline in demand in
2012. This is more noticeable among
foreign buyers. Nevertheless, the
number of visitors and orders from
purchasing associations and whole-
salers from Russia and China was
very good. Here, in Frankfurt, we
launched our 2012 Road Show on
its tour of seven German cities. This
was a very successful start to ‘Wall-
paper on Tour’!”
More than 400 manufacturers
events