Basic HTML Version
16
|
The Textile Magazine
FEBRUARY 2012
and recovery, natural look,
breathability, functionality,
wrinkle-free, shape, comfort
and style. Designed for all
men and women of all age
groups, it comes in practical
variants to provide an easy
care for garments or person-
al products.
IIL has its strong empha-
sis on new product develop-
ment and technical services
to satisfy the working and
functional requirements of
various end users. It would
provide marketing support
to create global demand for
fabrics produced using In-
viya and also provide the
hand-tag support to retailers.
The domestic customers of Inviya
shall reap natural advantages of re-
lief from currency fluctuations, as
it is an import substitute product. It
would provide effective longer shelf
life to customers, due to domestic
production, and ensure the in-time
door delivery with an effective dis-
tribution network all the country.
According to recent research, Asia
accounts for nearly 80 per cent of
spandex output in which China ac-
counts for nearly 70 per cent of the
global spandex production. With
the production of Inviya in India, its
consumption in the country is bound
to go up substantially, resulting in
great value addition to the entire val-
ue supply chain in the textile indus-
try thus enabling Indian companies
to pitch for high value and higher
margin orders from apparel retailers
all over the globe.
w
Mr. R.D. Gupta,
Business Head, Indorama Industries Ltd.
freedom of thoughts, and freedom
from rigidity of conventional dress-
ing. Its applications include, but are
not limited to modern-day products
such as stretch denim, sportswear,
active wear, bottom wear, intimate
garments, innerwear, socks and sur-
gical & medical applications.
With Inviya, IIL will raise its
stature to establishing itself as the
global super-market of textile raw
materials for the entire apparel and
clothing requirements of premium
brands worldwide.
In addition to other applications,
Inviya will be a trusted brand in
modern and contemporary cloth-
ing, as it will enhance products with
the benefits of durability, stretch
corporate news
TM-Feb-12-final.indd 16
2/22/2012 4:28:37 PM