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The Textile Magazine
DECEMBER 2011
such studios across the country. The
studio displays the complete range
of home furnishing products like
bedsheets, bedcovers, comforters,
towels, bathrobes, draw sheets, AC
quilts, cushions & bath mats and
kitchen accessories.
“This is the first weaves studio,
our exclusive store. The others are
opening shortly. We plan to open
around 100 weaves studios this
year. We will also open 100 weaves
boutiques which will be based on a
shop-in-shop format,” said Mr. San-
jay Gupta, President-Retail, Shri
Lakshmi Cotsyn.
Weaves products, the cost ranging
from a mere Rs. 49 to Rs. 4,199, ca-
ter to all the segments of shoppers.
“We are expecting to generate reve-
nue of around Rs. 1 crore per annum
from the Tirupati store,” Mr. Gupta
added.
The theme and layout of the store
has been designed to give customers
a pleasant and comfortable shopping
experience – a combination of pre-
mium looks with affordable shop-
ping experience.
DYFI brand
SLCL has also launched its exclu-
sive stores for the readymade gar-
ment brand DYFI across India. A
denim wear targeted at the young
consumers of growing India, the
brand would include jeans, shirts,
casual trousers, cargos, shorts and
tees. The garments will be manu-
factured at the company’s Roorkee
facility which has a capacity of man-
ufacturing 6.6 million pieces per an-
num.
During the launch, Mr. Dileep Ba-
jaj, Executive Director of Shri Lak-
shmi Cotsyn Ltd., said: “There are
many denim players in the market,
but they can be categorized largely
as premium branded denim wears
and the discounted brands, leaving
a huge need for quality products at
right price. To tap this market, we
have priced DYFI aggressively and
will give a strong reason for custom-
ers to change their wardrobe.”
Mr. Sharad Agrawal, Business
Head - Retail, said: “We are target-
ing the mid-segment of the jeans
wear industry which has around
20% growth. Quality product and
aggressive pricing are the USP of
our brand. After opening three stores
in Delhi and NCR, now we are look-
ing to other metro cities along with
State capitals and other B towns.”
With denims priced at Rs. 999 to
Rs. 1,499, shirts at Rs. 899 to Rs.
1,299 and T-shirts Rs. 399 to Rs.
599, the DYFI venture provides Shri
Lakshmi Cotsyn a forward integra-
tion opportunity.
“We have already started distrib-
uting our collection through multi-
branded outlets in Punjab, Haryana,
Himachal Pradesh, New Delhi,
Mumbai, Andhra Pradesh and the
North East. We are looking forward
for a good response from the pub-
lic”, added Mr. Bajaj.
DYFI exclusive stores are pro-
moted to offer customers complete
jeanswear category of DYFI brand
under one roof. DYFI range is al-
ready distributed by the company’s
authorized 11 distributors to about
200 MBOs in 15 States.
Smart Vest to monitor
health on the go
SLCL has unveiled Smart Vest, a
jacket that can transmit your medical
condition to a doctor through wire-
less network. The Smart Vest comes
embedded with sensors and an elec-
tronic chip that transmits details
about the wearer’s health param-
eters like blood pressure, heart rate,
ECG, etc., to the nearest monitoring
centre through wireless technology.
The chip also acts as a positioning
system that allows the wearer to be
tracked and rescued.
The vest is ideal for both defence
and medical sectors. While soldiers
and paramilitary personnel in the
firing line can be tracked by the
command centre for their position
and medical condition, doctors can
remotely assess the data of patients
and suggest medication online, in-
creasing the reach of quality diagno-
sis and medication.
Unveiling the Smart Vest, Dr. MP
Agarwal, SLCL Managing Director,
said: “This is the first time such a
technology is being used in India to
get accurate and specific data in the
field of defense and medicine, and
this would be a great boon in both
the fields.”
He went on to add that besides de-
fence and medical sectors, the com-
mon man is also expected to benefit
immensely from this invention. The
Smart Vest package, which includes
a T-shirt and a CD, will help in-
dividuals monitor their health on
their personal computers from the
comfort of their homes. Although
it would not be a replacement for
available medical diagnostic equip-
ments, it could go a long way in ear-
ly diagnosis and prevention of fatal
diseases.
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