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The Textile Magazine
DECEMBER 2011
and Oerlikon.
He says: “We want to use In-
dia as a base and then enter other
Asian markets. Indian customers are
looking for rings which can run ef-
ficiently at high speeds. Customers
are equally looking for good return
on investments, value for money
and the best quality. If we
succeed in India we are
confident that we will suc-
ceed in all other markets”.
Speed Rings, the brand
launched by Tiger Rings,
are based on German tech-
nology. “Speed rings save
a lot of time in yarn manu-
facturing. The high qual-
ity chrome-plated surfaces
shorten long start-up times.
The right use of materials
enables production at very
high speeds. The long life
span of approximately five
years minimizes machine
downtime. The rings can
be used upto a traveller
speed of 44m/s and are
thus among the best world-
wide”, he adds.
“We are now concentrat-
ing on the trials. We want
the customers to experi-
ence the product and get
it approved technically
before we start selling ag-
gressively in the market”,
Mr. Rengarajan observes.
The total spindleage in
India is estimated to be
around 60 million, out of which 20
per cent comes for replacement eve-
ry year, which is 12 million rings.
Tiger Rings is targeting five per cent
marketshare in the first year.
Leo Agencies has been catering to
the needs of the industry for over 10
years. Apart from Tiger Rings, Leo
also handles Spincan and few more
products.
Mr. Rengarajan has established
strong relationship with customers,
and this will be an important fac-
tor in making the presence of Tiger
Rings felt in the Indian market.
w
partnerships