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The Textile Magazine
DECEMBER 2011
tion in ITMA this year – the prod-
ucts and technologies that you
showcased at the show?
Answer: The highlight of Tecno-
rama’s participation was the pres-
entation of the Spectrorama system
that can be successfully used for the
study and search of new formulas,
to analyze the influence of chemi-
cal and auxiliary products on the
dyeing behavior of single dyestuffs,
to check the dye affinity of various
textile fibers and to study the ideal
dyeing process in terms of the time
required and the quality of the re-
sult. It has been the most appreci-
ated innovation for the extremely
advanced technology that allows
the unique machine in the market to
carry out the spectrometric analysis
of a dyeing cycle, with simultaneous
readings of the dye-bath and textile
material.
Among the machines displayed
at the exhibition, New Dosorama
HS gained a big success too. An
automatic lab dosing machinery, it
is able to carry out more than 200
complete recipes in an hour with an
accuracy of +/- 0.003g and with a
speed which is 10 times faster than
the best machines so far available in
the market.
Together with these extremely
innovative machines, Tecnorama
showed the upgrade of Dos&Dye
Compact, an automatic system for
lab dyeing, and the Multifastest, an
analytical device designed to obtain
quick responses on the fastness of
dyes on fabrics, yarns, knitwear, etc.
Q: How was the response for
your company and products?
How was the response, particu-
larly from Indian visitors?
A: The fair was a great success,
thanks to the big flow of
visitors at the Tecnorama
stand. Despite the contest
and the dark years of the
crises that has cut off most
of the investment projects
in the textile sector, more
than 1.000 companies vis-
ited the Tecnorama stand
with enthusiasm, exceed-
ing the earlier expectations.
Many visitors came from
India confirming the impor-
tance of this country in the
world textile business, and
we started many projects
with the Indian clients met
during the fair.
Q: What about Tecno-
rama presence in India?
Who are the agents for
Tecnorama in India and
who are the major customers of
the company products in India?
A: Tecnorama’s machines have
been sold in India since the begin-
ning of the 2000s and we consider
India as one of our main markets.
We have dozens of excellent cli-
ents and potential clients who are
considering our solutions for their
future investments. We have agents
all over the world and in India as
well, but we are going to improve
the Indian network in order to cover
more deeply all the territory and
to be able to grant a better pre and
post sales assistance to our clients.
We are structuring a widespread
and detailed sales net to increase the
number and the quality of physical
visits of our agents and sales man-
ager in companies and plants.
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